Jeremy Zawodny

Welcome!

• About this blog
• About RKG

Site Search

Subscribe

• Google Reader
• My Yahoo
• Other RSS Readers

Email Updates

Recommended

• SEM Pricing Models (1, 2, 3)
• Is Your PPC Healthy?
• How Much To Advertise
• Call center PPC tracking

Popular

• Google Microformats Will Have Large Impact On Online Retail -- Not All Good
• Client Summit Success!
• 45 Web Marketing Ideas For Online Retailers (Video)
• Monitor Your Brand Online Via RSS
• Flexibility = Power in Paid Search
• Paid Search Market Share by Engine: Yahoo Resurgent?
• Bing: Bang or Bust? Some PPC Data

Categories

• Blogging (rss) (85)
• Books (rss) (32)
• Business (rss) (262)
• Code (rss) (80)
• Feeds (rss) (19)
• Fun (rss) (40)
• Google (rss) (206)
• Interviews (rss) (31)
• Links (rss) (2)
• Microsoft (rss) (73)
• Miscellany (rss) (105)
• Notable (rss) (2)
• Privacy (rss) (10)
• Rants (rss) (25)
• Reviews (rss) (4)
• RKG (rss) (54)
• SEM (rss) (296)
• SEO (rss) (67)
• Social Media (rss) (18)
• Uncategorized (rss) (2)
• Web Effectiveness (rss) (36)
• Web Marketing (rss) (600)
• Web Usability (rss) (88)
• Yahoo (rss) (88)

Recent Comments

• George Michie: Doesn’t have to be, it can be intra-adgroup as well.
• Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
• George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
• Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
• George Michie: Thanks Matt, Sometimes humor serves a purpose.
• George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
• Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
• Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
• George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
• @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
• George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...
• Kenny: I’ve seen this happen too – very annoying, especially when the broad match ad that is served is specific to a particular...
• George Michie: Jim, I think you’re right on that last piece. To me, Google doesn’t have to see this as either/or, by simply offering...
• Jim Novo: I’ve also written about this “smart client” problem, the idea that a lot of what Google “suggests” or does...
• Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.

Blog Stats

Archives

• March 2010
• February 2010
• January 2010
• December 2009
• November 2009
• October 2009
• September 2009
• August 2009
• July 2009
• June 2009
• May 2009
• April 2009
• March 2009
• February 2009
• January 2009
• December 2008
• November 2008
• October 2008
• September 2008
• August 2008
• July 2008
• June 2008
• May 2008
• April 2008
• March 2008
• February 2008
• January 2008
• December 2007
• November 2007
• October 2007
• September 2007
• August 2007
• July 2007
• June 2007
• May 2007
• April 2007
• March 2007
• February 2007
• January 2007
• December 2006
• November 2006
• October 2006
• September 2006
• August 2006
• July 2006
• June 2006
• May 2006
• April 2006
• March 2006

Administration

• Log in
• XML sitemap