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Jakob Nielsen

NYT: With Soft Economy, Search Faring Better Than Display

NYT reports online display advertising having a tougher time than paid search in weak economy. “The new advertisers are more cautious about requiring some sort of proof or evidence that something is working,” reports GM of WeatherChannel.

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An Amazon Without Tabs? Downright Wrong, or Finally Right? You Decide

Yep, the site that made tabs a ubiquitous e-commerce navigation convention is at least considering making them go away.
But of course, Amazon always used tabs incorrectly, anyway. Right?

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Excellent 404 Handling

Five interesting resources on setting up top-notch 404 “Page Not Found” pages.

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Breadcrumbs Seldom Hurt, Often Help

Jakob Nielsen reminds us breadcrumb navigation is becoming increasingly popular and useful. Our web usability data agree.

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Google’s Shuman Ghosemajumder on Click Fraud

Shuman Ghosemajumder discusses Google’s click fraud detection programs over at the Inside AdWords blog.

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Site Reorgs and Linkrot: Don’t Break Links

Inbound links are precious. Not only do they matter to search engines, but they reflect the interconnected relationships of pages and people and ideas on the web. When reorganizing your site, don’t break the old links. Redirect visitors to the new URL.

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HistoryCrumbs

HistoryCrumbs are a line of links atop a webpage showing the last 8 pages visited.

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“Corporate Blogging” by Debbie Weil

Jottings and interesting bits from Debbie Weil’s Corporate Blogging Book

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Recent Comments

  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.

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  • Comments: 2,875

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