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Ilya Vedrashko

“I Am Hungry” Facebook App Sells For $20K on EBay

The “I Am Hungry” Facebook app sold on eBay for $20,100.

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Water Billboard Ads

Once content is digital, it can go anywhere. Jeep’s water droplet billboard amazes.

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Marketing Carnival: Smart Billboards

We’re hosting the marketing carnival this week and next. Jeff Larche of DigitalSolid and Ilya Vedrashko of MIT’s AdvertisingLab discuss smart billboards.

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Connections, Blog Tag, and Links

On October 18th, English writer Sharon Jacobsen writes a blog post called Collecting People.
Fast forward sixty-seven days: “blog tag” has gone viral, with 15,000+ posts across the web.
Could you or your business create an idea so good it spreads like a virus?

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Recent Comments

  • George Michie: Thanks Matt, Sometimes humor serves a purpose.
  • George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
  • Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
  • Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
  • George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
  • @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
  • George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...
  • Kenny: I’ve seen this happen too - very annoying, especially when the broad match ad that is served is specific to a particular manufacturer...
  • George Michie: Jim, I think you’re right on that last piece. To me, Google doesn’t have to see this as either/or, by simply offering...
  • Jim Novo: I’ve also written about this “smart client” problem, the idea that a lot of what Google “suggests” or does...
  • Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.
  • Kathleen Raines: CEO Mike Ullman III, On January 26, 2010 I order a sofa, love seat and chair. I was told it would take 6-8 weeks since it was a...
  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...

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