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Holiday 2006

Holiday Sales: Mon 12/11 Still The Largest Of Sales Day of 2006

Title: Holiday Sales: Mon 12/11 Still The Largest Of Sales Day of 2006
URL: http://www.rimmkaufman.com/rkgblog/2006/12/20/holiday-sales-mon-1211-still-the-largest-of-sales-day-of-2006/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Last week we predicted Monday December 18th would top Monday December 11th as the largest sales day for our clients in aggregate for sales driven by paid search. Looks like that prediction was wrong.

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Holiday Sales: Mon 12/11 Largest Of Holiday ‘06 To Date

Title: Holiday Sales: Mon 12/11 Largest Of Holiday ‘06 To Date
URL: http://www.rimmkaufman.com/rkgblog/2006/12/13/holiday-sales-climbing-monday-1211-largest-day-in-holiday-2006-to-date/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Looking at sales driven by paid clicks, the biggest sales day we’ve seen this holiday season so far was Monday, 12/11, up almost three-fold since October’s base rate. Cybersource predicts the biggest day of the season will be next Monday, December 18th.

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  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.
  • George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
  • Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
  • Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
  • George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
  • @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
  • George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...

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