Google Checkout
Google Pushes Checkout
| Title: | Google Pushes Checkout |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/11/google-pushes-checkout/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 11, 2007
- 0 comments
Google spent $58mil to promote Checkout in ‘06.
read more...Pixel Tracking Inside Google Checkout
| Title: | Pixel Tracking Inside Google Checkout |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/12/11/google-checkout-tracking/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 11, 2006
- 0 comments
Google Checkout revenue had been “invisible” to retailers who use a pixel to track sales. As of last Friday, Google now offers a XML spec tell Checkout how to generate a tracking tag on their checkout confirmation page.
read more...Who Do You Trust?
| Title: | Who Do You Trust? |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/08/19/who-do-you-trust/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 19, 2006
- 0 comments
Claim: BillMeLater creates reciprocal trust from the shopper to the retailer because the retailer is extending credit on the spot. In contrast, PayPal and GoogleCheckout when marketing their wallets to consumers stress the benefits of keeping private information (credit card, email, etc) from the merchant.
read more...Benjamin Ling: Google Checkout Has No Direct Influence on Adwords Quality Score
| Title: | Benjamin Ling: Google Checkout Has No Direct Influence on Adwords Quality Score |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/08/02/google-checkout-no-direct-influence-on-adwords-quality-score-algorithm/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 2, 2006
- 4 comments
I had an interview this evening with Benjamin Ling, Product Lead for Google Checkout. A few noteworthy points merited a quick blog entry.
read more...