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George Michie

Get Elastic Interview with George Michie

A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic.  Now the tables are turned with George in the hot seat.  They discuss the future of paid search as well as current best practices.  Read the full interview here.

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RKG in Vegas for Shop.org ‘09 Annual

We’ll be exhibiting at next week’s Shop.org Summit in Las Vegas. Stop by booth #743 and say hello.

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Join the Rimm-Kaufman Group at the Shop.org Annual Summit

Are you headed to the Shop.org Annual Summit next week? We’re participating and would be happy to meet up at the show.

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RKG Leads 3 Sessions at ACCM 2008 (and 25% discount)

We’re leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.

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DMA’s ACCM Conference, May 21-23, Boston

Week after next, several of us here will be up in Boston for the catalog show. Give a shout if you’d like to meet up, or if you need an exhibit hall pass.

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Bad SEM Agencies: Theft, Incompetence, Sloth, Ignorance, Shallowness, and Greed

When some big players in your space are incompetent and/or unethical, it makes all of us look bad and damages the industry as a whole.

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George Michie: Advanced Search Marketing Seminar, MarketingProfs, Feb 8th

I’ll be giving a Marketing Profs seminar on Feb 8th on advanced search marketing.

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DMA Annual in San Fran: Effective Websites, Effective PPC

RKG speaking and meeting at DMA Annual

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About This Blog

We’re folks from the Rimm-Kaufman Group, a search marketing agency located in Charlottesville, Virginia. We started this blog to share our ideas about online marketing. We hope this blog helps clients, prospects, and potential employees get a better sense of our perspective and values.

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Recent Comments

  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.

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