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Navigating vs. Steering: How The Client – Agency Relationship Affects Profits

Title: Navigating vs. Steering: How The Client – Agency Relationship Affects Profits
URL: http://www.rimmkaufman.com/rkgblog/2007/05/10/client-sem-relationship-style/
Printed: March 18, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Clients who allowed us to spend our time on what we believed to be the highest value activities enjoyed almost four times greater year-over-year gains versus those clients who opted to manage us via detailed task lists.

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