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Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

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On Writing Effective Blog Post Titles

Here are the top 30 RKG blog post titles to date.

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RSS Is About Content, Not Presentation

RSS is about content, not presentation.

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45 Web Marketing Ideas For Online Retailers (Video)

I recorded my NEMOA presentation and posted video.

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Google’s Rick Klau Discusses RSS and Recent Changes To Google’s Indexation Algorithm

Just before the holidays, Google’s Rick Klau spent some time chatting with me about RSS, online reputation monitoring, and recent changes to the Google search index algorithm.

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CoComment

CoComment is a browser add-in that tracks responses to comments you leave on other people’s blogs.

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Leigh Vosler: 22 Tips For Optimizing Comparison Shopping Engine Feeds

Leigh Vosler from Sierra Trading Post shares data feed marketing best practices.

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Assorted Interesting Links

Interesting ideas: Fabjectory, AlternativeConsumer, GoLoco, and MooBella.

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MailBucket: An Email To RSS Gateway

MailBucket: a wonderfully simple and free means to burn email to RSS. Kudos to Tom Dyson for providing this excellent resource.

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Announcing “No CSE Sales, No CSE Rows Week” — April 1 thru April April 7, 2007

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

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Shop.org First Look, Feb 1 & 2, 2007

My colleague Ryan Gibson and I will be at the Shop.org First Look conference this Thursday and Friday in Orlando.

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Google Commerce Beta

Google Commerce Ads allows bulk creation of product-based ads across the Adsense network. The beta will run the last few weeks of February.

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Getting Involved: Standardizing Comparison Shopping Feeds

Update from Jay Heavilon on the ARTS-NRF CSE initiative.

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Standardizing Comparison Shopping Feeds: What You Can Do To Help

If your company currently advertises using CSEs — or if your company is thinking about starting -– the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.

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Standards For Comparison Shopping Engine Feeds

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.

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SEM Pricing: Bundled Services or A La Carte?

SEM Pricing: Bundled Prices vs A La Carte. Are you better off buying services for SEM, CSE, Affiliate Management, and SEO all under one price structure, or buying each service separately? George Michie discusses the value of the a la carte model.

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Recent Comments

  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...
  • Bryan: Excellent post, George! Now lets cross our fingers that the folks at Microsoft give us the ability to adjust bids by syndication partner...
  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.

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  • Comments: 2,843

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