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David Dierolf

Demand channel vs. Transaction Channel

Title: Demand channel vs. Transaction Channel
URL: http://www.rimmkaufman.com/rkgblog/2007/01/17/demand-channel-vs-transaction-channel/
Printed: March 19, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

If you’re not tracking key customer metrics by both demand channel and transaction channel, make that analysis a priority for this month. It will spark ideas and reveal possible opportunities.

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Grab-bag of Interesting Links

Title: Grab-bag of Interesting Links
URL: http://www.rimmkaufman.com/rkgblog/2006/11/08/grab-bag-of-interesting-links/
Printed: March 19, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Here’s a grab-bag of interesting links from the last few weeks: Google Checkout, Google Goals, 2CH.net, Multichannel Buyers, Abandoned Carts, Godin, Spock, Eepybird II, Real Time Analytics

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  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
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  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.

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