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Cse

Announcing “No CSE Sales, No CSE Rows Week” — April 1 thru April April 7, 2007

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

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Google Custom Search Engine

Google recently released Custom Search Engines, or “CSE”s. This new free product offers interesting possibilities for online retailers.

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Spending $25k+/month on Comparison Shopping Engines? Retailer phone meeting Weds November 1st 2006 at 2p EST

As the next step in promoting CSE feed standards, we’re having a retailer conference call next Weds November 1st 2006 at 2p EST. Thanks to David Dwek of Etronics for chairing this call.

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Getting Involved: Standardizing Comparison Shopping Feeds

Update from Jay Heavilon on the ARTS-NRF CSE initiative.

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Standardizing Comparison Shopping Feeds: What You Can Do To Help

If your company currently advertises using CSEs — or if your company is thinking about starting -– the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.

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Standards For Comparison Shopping Engine Feeds

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.

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Standardizing Comparison Shopping Feeds

There will be a press release going on the wires next week from NRF and ARTS on standardizing the formats used to send data to and receive data from the shopping comparison engines.

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Recent Comments

  • Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.
  • Kathleen Raines: CEO Mike Ullman III, On January 26, 2010 I order a sofa, love seat and chair. I was told it would take 6-8 weeks since it was a...
  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...

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