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Cam Balzer

ACCM Thanks

Title: ACCM Thanks
URL: http://www.rimmkaufman.com/rkgblog/2007/05/23/accm-thanks/
Printed: March 19, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

I want to offer offer public and enthusiastic thanks to my fellow ACCM panelists: Anne Vargo (CDW), Karen Crist (DMInsite), Brian Smith(SingleFeed), Cam Balzer (DoubleClick/Performics), Craig Kronenberger (iCrossing), and Kim Painley (Kinetic).

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Your “Off-Web Revenue Multiplier”

Title: Your “Off-Web Revenue Multiplier”
URL: http://www.rimmkaufman.com/rkgblog/2006/12/18/your-off-web-revenue-multiplier/
Printed: March 19, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Estimating your “off-web revenue multiplier” correctly is important for multi-channel merchants. Set it too low, and you leave opportunity on the table, ceding share to your competition. Set it too high, and you advertise recklessly, burning ad budget needlessly.

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Recent Comments

  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.

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