Tag Archive: Business
Free Planning Spreadsheet: How Will Do-Not-Mail Impact Your Holiday 2008 Multichannel Results
A small mathematical model to help understand the relationship between never-mails and the bottom line.
read more...Video: Chris Anderson And Michael Arrington On Charlie Rose
Two really interesting interviews with Chris Anderson and Michael Arrington on Charlie Rose back in March.
read more...ProQuo, A Ventured-Backed For-Profit Privacy Company
ProQuo is a venture-backed company hoping to profit from consumer opt-outs and opt-ins.
read more...MIT “Operations Research and the Internet” Talk 30 May 2008
I’m honored to be invited back to MIT to speak on “The Business And Mathematics of Pay-Per-Click Bidding” May 30, 2008, at MIT’s Tang Center.
read more...Secrets Of Paid Search Success From 1930s Direct Mail Wizards
I have a post on SEL hattipping the titans of direct mail for insight into paid search.
read more...Video: Customer Centric Paid Search Marketing
Providing searchers what they really want also gets retailers what they really want: more sales.
read more...Forrester’s Carrie Johnson: Search Is.
Forrester’s Carrie Johnson speaking on the idea, “Search Is.”
read more...Excellent Fast Company AOL Article: Dead Man Walking
Good FastCompany article on the downfall of the House Of AOL. Worth a read.
read more...Gooformics?
Anyone else find it strange Google’s keeping the affiliate piece of Performics?
read more...Gary Varynerchuk on Technology, Transparency, and Goodness
I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.
read more...March 2008 Google, Yahoo, Microsoft RKG Paid Search Market Share
March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.
read more...Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice
Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.
read more...Retail Mashups at Polyvore
Polyvore lets people make collages of cool products from across the web.
read more...If Prospecting Was Illegal, Would Your Catalog Survive?
If you’re mailing catalogs, are you watching what is happening over at Catalog Choice?
read more...Bill Mirabito: What You Must Know Before Selecting Your Next E-commerce Platform
Don’t choose a e-commerce platform; first, choose the type of platform, then choose the right platform of that type.
read more...NYT: A New Tool From Google Alarms Sites
Some follow-up thoughts on Google’s search-within-the-site.
read more...Beware Adwords Phishing Email
Several of our clients report receiving fake Adwords phishing emails.
read more...45 Web Marketing Ideas For Online Retailers (Video)
I recorded my NEMOA presentation and posted video.
read more...Speed Up Your Site
Linking to a SEL post on site speed, Google quality score, usability, conversion, and reducing your carbon footprint.
read more...Conference Notes from Spring NEMOA ‘08
I’m in Cambridge at the spring NEMOA Here are some quick notes.
read more...Google / DoubleClick Acquisition Final Today
Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”
read more...Kevin Hillstrom: Catalogers Today Face A Big Inflection Point
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
read more...WMQA: How Much Should I Spend On PPC Advertising?
What should I be looking for in respects to ROI on keyword spends?
read more...ComScore Explains Google’s Intentional Changes In Click Monetization
ComScore’s Magid Abraham and James Lamberti explain Google’s “surprising” January PPC results.
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