Broad Match
Perils of PPC Click-Through Rate Analysis
| Title: | Perils of PPC Click-Through Rate Analysis |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/03/09/perils-of-ppc-click-through-rate-analysis/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 9, 2010
- 3 comments
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.
read more...CPCs & Average Position Subtleties
| Title: | CPCs & Average Position Subtleties |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/14/cpcs-average-position-subtleties/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 14, 2009
- 4 comments
Occasionally, an increase in a term’s average CPC can occur simultaneously with a decrease in average position. Here, we explain why.
read more...Broad Match Controls We Need
| Title: | Broad Match Controls We Need |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/26/broad-match-controls/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 26, 2009
- 8 comments
Following up last week’s post on a bug in Google’s Broad Match algorithm, this post details more controls we’d like to have while they’re under the hood.
read more...Google, Opacity, and Transparency
| Title: | Google, Opacity, and Transparency |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/05/24/google-is-opaque/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 24, 2007
- 0 comments
A repost of a SEL article, suggesting that opacity is Google’s Achille’s heel, and that Extreme Transparency is the solution.
read more...