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Merry Christmas, Mike Ullman

We’d welcome JCP customer relations to our blog to describe how to reach JCP customer service.

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Reader’s Choice: Favorite Interviews

The fourth and final installment in our Most Read posts series.

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Wordle

Wordle scans your site and creates a tag cloud.

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Reader’s Choice: Popular Online Marketing Posts

Some of our most popular non-PPC posts, about online marketing topics more generally.

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But Wait — There’s Still More

Final batch of most popular RKG paid search links, based on Feedburner readership stats.

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Reader’s Choice: Best Articles About Paid Search

As we approach our 800th post, we decided to highlight some of our most popular posts.

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Block Russian Comment Spam In Wordpress

Configure Akismet to vanish Russian spam comments.

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Akismet Fights Blog Comment Spam

Our blog just crossed the 100,000 mark on spam blog comments.

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How To Export Starred Items From Google Reader Into HTML

Posting my solution on how to export starred posts from Google Reader.

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NYT article: “Ambient Awareness”

“Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.”

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PPC Musings Via NPR: Chrome, UAL Bankruptcy, and the Freddie/Fannie Bailout

Driving in this morning, three stories on NPR caught my ear as having a paid search angle.

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On Writing Effective Blog Post Titles

Here are the top 30 RKG blog post titles to date.

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Harry Joiner: How To Hire Top-Notch Online Marketing Talent

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

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Tell Us About You

Enough about us; tell us about you.

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RSS Is About Content, Not Presentation

RSS is about content, not presentation.

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Times They Are A’ Changing: Larry Joseloff On Affiliate Marketing

It is an important time for the affiliate industry: alot of retailers are starting to question where affiliate marketing fits in their world. — Larry Joseloff, Shop.org

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Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld

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Anything That Can Be Spammed, Will

The only marketing channels immune from devolving into the entropic goo of spam are those which require payment (for example, paid seach) and those which are “pull” media (for example, RSS).

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Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

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45 Web Marketing Ideas For Online Retailers (Video)

I recorded my NEMOA presentation and posted video.

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NEMOA: The World Is A’ Changing

NEMOA followup.

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Social Media 101 for Online Retailers: 4 Activities to Shape Your Strategy

The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.

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WMQA: Your Web Marketing Questions, Answered

We’ll do our best to answer your questions on this blog, if we can.

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Mike Ullman, J. C. Penney CEO: Hello again!

We receive more customer service requests for J. C. Penney.

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Is Mike Ullman Listening To The Blogosphere? Are You?

Does blogging change the relationship between corporation and customer? I think it does.

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  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

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  • Words: 451,089
  • Comments: 2,877

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