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Online Marketing Exec Ed Course at UVA’s Darden Biz School

I’m helping organize an open enrollment executive education course on online marketing at UVA’s Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow’s web.

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If A Podcast Falls In The Forest And Nobody Is There To Hear It…

Last Wednesday I was interviewed for “Online Marketing with RSS Ray.” We’re truly in the age of the micro-publisher.

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Feedburner PRO, Now Free

Feeburner PRO is now free. Thanks, Google.

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Just To Clarify…

Yahoo clarifies quality.

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Andrlik’s Marketing 150

Todd Andrlik’s Power 150 is a great resource.

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Titles Matter

Titles matter a great deal for online marketing: for pages, for products, and for posts.

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Gossip: Google Buying Feedburner?

Vecosys reports rumors Google is buying Feedburner.

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Blog Font Size

Blog fonts: small, medium, or large?

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Technorati rank

Stuart Brown explains the power law observed in Technorati ranks.

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Tagging Scheme For Organizing Feeds In Google Reader

Google Reader is the primary tool I use to read blogs. Here is how I use tags to organize the feeds I’m following.

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20 things they didn’t tell you about blogging

Rajesh Setty offers 20 “Things They Didn’t Tell You About Blogging.”

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The Cult of Anonymity

Am I the only one who sees irony in Strumpette praising Andrew Keen’s new book blasting anonymous blogging?

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Blog Pulse

BlogPulse is a useful free tool that lets you track trends in the use of terms across the blogosphere.

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“Power 150″ Top Marketing Blogs

Honored to make to the Power 150 List of top marketing blogs.

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How clear are Your invoices?

Every interaction with a customer or client should be consistent with your brand. Even what is often the final step in the sales cycle — invoicing.

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The Client – SEM Agency Relationship: “Find Your Dream Partner today”

An automated robot spam comment on an old post on the search marketing client – agency relationship is ironically amusing.

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Snow Day Tomorrow — Via RSS

Few online retailers are yet using RSS for marketing. RSS is easier to implement than email. Most retailers should be able to develop RSS marketing programs using in-house IT resources.

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Absolute vs. Relative URLs in RSS Feeds

Realize that much of your RSS content will be read off-site. Monitor your feeds so that your content looks good regardless of where it ends up. Stick with absolute URLs for all links and images, whether on-site or off.

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Recent Comments

  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

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