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Bill Kaplan

Misplacing A Paper Bag Filled With $125K in Hundred Dollar Bills

Title: Misplacing A Paper Bag Filled With $125K in Hundred Dollar Bills
URL: http://www.rimmkaufman.com/rkgblog/2007/08/28/kaplan-stumbleupon/
Printed: March 14, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

My interview with FreshAddress’s Bill Kaplan got picked up by Stumbleupon (the poker angle, no doubt); visits spike seven-fold.

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Bill Kaplan of FreshAddress Discusses Counting Emails (And Counting Cards)

Title: Bill Kaplan of FreshAddress Discusses Counting Emails (And Counting Cards)
URL: http://www.rimmkaufman.com/rkgblog/2007/08/14/bill-kaplan-fresh-address/
Printed: March 14, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Bill Kaplan of FreshAddress talks about the future of email marketing, ECOA, misplacing $125,000 in cash, and hanging out with Kevin Spacey.

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  • Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.
  • Kathleen Raines: CEO Mike Ullman III, On January 26, 2010 I order a sofa, love seat and chair. I was told it would take 6-8 weeks since it was a...
  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...

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