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Avinash Kaushik

Market Motive

MarketMotive is an educational site focusing on web marketing. I’m looking forward to participating as their pay-per-click expert.

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Online Marketing Exec Ed Course at UVA’s Darden Biz School

I’m helping organize an open enrollment executive education course on online marketing at UVA’s Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow’s web.

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Notes From Shop.org’s 2007 Online Merchandising Workshop

The Shop.org 2007 Online Merchandising Workshop just wrapped up a few hours ago, and it was a great show.

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Smallish Heap O’ Sundry Links

Some interesting links, no particular theme.

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Shop.org 2007 Online Merchandising Workshop

I’ll be moderating a panel on data feed marketing next month at Shop.org’s 2007 Online Merchandising Workshop.

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Googliocentrism: All The Oxygen In The Room?

The online world is orbiting Mountain View. Not surprisingly, Google continues to pull in top talent and ideas.

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Avinash Kaushik : How Web Analysts Should Spend Their Day

More from Avinash Kaushik on How Web Analysts Should Spend Their Day.

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Beyond Conversion: Avinash Kaushik, Google Analytics Evangelist

A quick follow-up to Tuesday’s interview with Avinash Kaushik, Google’s Analytics Evangelist.

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Google Browser Sync, Web Analytics and Advanced Features

Rebecca Lieb’s article on Google Browser Sync champions its potential for improving web measurement but bemoans the likelihood of its adoption.

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Head Terms, Tail Terms, and SEM Agency Compensation Models

Great post by Avinash Kaushik on the role of head vs. tail terms in paid search.

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Avinash Kaushik on Choosing A Web Analytics Package

Avinash Kaushik of Occam’s Razor offers 10 key questions to ask potential web analytics vendors.

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Grab-bag of Interesting Links

Here’s a grab-bag of interesting links from the last few weeks: Google Checkout, Google Goals, 2CH.net, Multichannel Buyers, Abandoned Carts, Godin, Spock, Eepybird II, Real Time Analytics

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Avinash Kaushik’s 90-10 Law Of Web Analytics

“If you have $100k to spend on web analytics, buy a $10k package and hire a $90k analyst.”

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Recent Comments

  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...
  • Bryan: Excellent post, George! Now lets cross our fingers that the folks at Microsoft give us the ability to adjust bids by syndication partner...
  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.

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