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Demand channel vs. Transaction Channel

Title: Demand channel vs. Transaction Channel
URL: http://www.rimmkaufman.com/rkgblog/2007/01/17/demand-channel-vs-transaction-channel/
Printed: March 20, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

If you’re not tracking key customer metrics by both demand channel and transaction channel, make that analysis a priority for this month. It will spark ideas and reveal possible opportunities.

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