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Google / DoubleClick Acquisition Final Today

Title: Google / DoubleClick Acquisition Final Today
URL: http://www.rimmkaufman.com/rkgblog/2008/03/11/doubleclick-acquisition-final/
Printed: March 11, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”

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DoubleClick Ruminations: Google, Yahoo, and Microsoft

Title: DoubleClick Ruminations: Google, Yahoo, and Microsoft
URL: http://www.rimmkaufman.com/rkgblog/2007/04/16/doubleclick-ruminations-google-yahoo-and-microsoft/
Printed: March 11, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Google grabbed the DoubleClick deal. Here are revised observations and prognostications.

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