Amzn
AMZN: Ops Excellence
| Title: | AMZN: Ops Excellence |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/31/amzn-ops-excellence/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 31, 2008
- 1 comment
Amazon’s fufillment system is mind-bogglingly good. So good, I only notice it when buying elsewhere.
read more...Cheaper Than Free: -$5 Shipping at AMZN’s Endless.com
| Title: | Cheaper Than Free: -$5 Shipping at AMZN’s Endless.com |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/04/23/negative-five-dollar-shipping/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 23, 2007
- 1 comment
Shipping isn’t really free, even when retailers price it at zero. Amazon raises (lowers?) the bar again, with negative $5 shipping for the Endless.com launch. The direct marketing industry shudders.
read more...Amazon Places Keywords in URLS
| Title: | Amazon Places Keywords in URLS |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/01/27/amazon-places-keywords-in-urls/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 27, 2007
- 1 comment
When the world’s largest web retailer begins placing product names in urls for organic SEO benefit, that is noteworthy.
read more...AMZN Posts Strong Holiday ‘06 Sales
| Title: | AMZN Posts Strong Holiday ‘06 Sales |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/01/19/amazon-strong-holiday-2006/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 19, 2007
- 0 comments
According to DMNews, Amazon reported holiday 2006 sales up 26%, an all-time company record.
read more...Rant: Amazon’s Poor Site Search
| Title: | Rant: Amazon’s Poor Site Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/12/26/rant-amazons-poor-site-search/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 26, 2006
- 0 comments
User testing shows search is the most important navigation path for online shoppers. Poor site search is inexcusable in 2006. So why is search so poor at Amazon? They own A9, for goodness sakes!
read more...Amazon’s “Customers Vote” Promotion
| Title: | Amazon’s “Customers Vote” Promotion |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/11/17/amazons-customers-vote-promotion/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 17, 2006
- 1 comment
Each week for the next four weeks, Amazon will offer four deals, allowing consumers to vote on which of the four is actually offered for that week. I have no doubts this aggressive promotion will turn out to be a shrewd marketing investment.
read more...