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Amazon

AMZN: Ops Excellence

Amazon’s fufillment system is mind-bogglingly good. So good, I only notice it when buying elsewhere.

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An Amazon Without Tabs? Downright Wrong, or Finally Right? You Decide

Yep, the site that made tabs a ubiquitous e-commerce navigation convention is at least considering making them go away.
But of course, Amazon always used tabs incorrectly, anyway. Right?

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Subscribe and Save beta at Amazon

As a marketer, wouldn’t you love to receive permission to charge your customer’s credit card for a new order once a month? Or at least every 2 months? Or three?
How much of your margin would you be willing to sacrifice for this frequency?

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Cheaper Than Free: -$5 Shipping at AMZN’s Endless.com

Shipping isn’t really free, even when retailers price it at zero. Amazon raises (lowers?) the bar again, with negative $5 shipping for the Endless.com launch. The direct marketing industry shudders.

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Amazing Breaking News!!!

A great news day across the web, truly amazing stuff!!!

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Database Scaling: War Stories From Leading Sites

If your own IT wizards are responsible for the care and feeding of your web app databases, I highly recommend this series of fascinating posts on database strategy put up by O’Reilly last spring. Tim O’Rielly interviewed prominent web sites on the nuts and bolts of their database approaches.

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AMZN Posts Strong Holiday ‘06 Sales

According to DMNews, Amazon reported holiday 2006 sales up 26%, an all-time company record.

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Rant: Amazon’s Poor Site Search

User testing shows search is the most important navigation path for online shoppers. Poor site search is inexcusable in 2006. So why is search so poor at Amazon? They own A9, for goodness sakes!

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Amazon’s “Customers Vote” Promotion

Each week for the next four weeks, Amazon will offer four deals, allowing consumers to vote on which of the four is actually offered for that week. I have no doubts this aggressive promotion will turn out to be a shrewd marketing investment.

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What We’re Reading: ‘Code Name Ginger: The Story Behind Segway and Dean Kamen’s Quest To Invent a New World’

Steve Kemper’s “Code Name Ginger: The Story Behind Segway and Dean Kamen’s Quest To Invent a New World” details the birth of Dean Kamen’s self-balancing transporter, the Segway.

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  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

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