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Ad Spend

Google, Yahoo “Panama”, and Microsoft: Paid Search Market Share May 2007

Title: Google, Yahoo “Panama”, and Microsoft: Paid Search Market Share May 2007
URL: http://www.rimmkaufman.com/rkgblog/2007/06/07/may-07-paid-search-share/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

We review May 2007 ad spend data for our agency. Google continues to dominate, with three fourths share. Google lost one point of share each to Yahoo and Microsoft. This small downward blip marks the first month in the last four in which Google did not gain share.

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Web Spend Up 152% among Largest Retailing Brands

Title: Web Spend Up 152% among Largest Retailing Brands
URL: http://www.rimmkaufman.com/rkgblog/2006/10/20/web-spend-up-152-among-largest-retailing-brands/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

AdAge reports the Top 200 brands in terms of ad spend, who collectively spent $24.73 billion in media during the first half 0f ‘06, up 9%. Internet spending among theTop 200 jumped 25.6%, to $1.65 billion. Among the 20 retailers in the Top 200, their online spend was up 152.3%.

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Recent Comments

  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.
  • George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
  • Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
  • Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
  • George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
  • @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
  • George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...

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