Top 10 Paid Search Posts
Visit RKG at Booth #352 at the Internet Retailer Conference
At Our Booth: We’ll be talking paid search for retailers and swapping ideas for
understanding online clicks that convert across multiple offline channels.
On Stage: Our Co-Founder, George Michie will be presenting the pros & cons of top methods retailers use for allocating sales credit across multiple marketing channels.
Rational vs Irrational Behavior in PPC
Does it help you, or hurt you when your competitors behave irrationally?
Tips for Managing the Multichannel Maze
Which advertising dollars drive sales, and which don’t? Direct mail drives web sales, web advertising drives phone and retail business, and within web, paid search drives email and vice versa. It’s increasingly difficult to see. We’ll gi
PPC Bid Optimization Platforms: The Perils of Inflexibility & Extremism
As Joel experienced in the 58th St. Starbucks, going to extremes can lead to suboptimal outcomes.
SEM Pricing Models
Our standard SEM pricing is 12.5% of adspend, with a monthly max cap of $12,500.
Evaluating PPC Performance in a Down Economy
Is your PPC program hitting on all cylinders in this environment? The stakes are higher than ever.
Discovering Untracked PPC Sales
What would your paid search program look like if it was missing 50% of the sales that it was generating? Would your alter your bidding?
Broad Match Controls We Need
Following up last week’s post on a bug in Google’s Broad Match algorithm, this post details more controls we’d like to have while they’re under the hood.
Use Online Testing to Increase Print Catalog Response Rates
This article assumes that insights gained from Web testing lead to effective print catalog presentations. That is our”Big Assumption”.
Why Position Bidding Wastes Money
Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.
The PPC Buying Cycle: Buyer Beware
The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.