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Voters Are Searching But Candidates Aren’t Responding: Google & Yahoo Political Paid Search Advertising by ‘08 U.S. Presidential Campaigns

Title: Voters Are Searching But Candidates Aren’t Responding: Google & Yahoo Political Paid Search Advertising by ‘08 U.S. Presidential Campaigns
URL: http://www.rimmkaufman.com/rkgblog/election08/
Printed: March 20, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

FOR IMMEDIATE RELEASE: November 13, 2007
Contact: Steve Bosley
The Rimm-Kaufman Group
Phone: (434) 970-1010, x 105
steve@rimmkaufman.com
PAY-PER-CLICK SEARCH SEVERELY UNDERUTILIZED BY PRESIDENTIAL CAMPAIGNS
Voters Are Searching For Candidates On Google & Yahoo But Majority of Campaigns Not Responding
With the 2008 presidential election just 12 months away, the Rimm-Kaufman Group today released initial results from Search and Politics [...]

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  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

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