Category: Web Marketing

One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.

Some of our most popular non-PPC posts, about online marketing topics more generally.

The Rimm-Kaufman Group manages paid search for a great many retailers across just about every vertical and the October pain was felt by all of them. We know that the stakes are incredibly high going into this holiday in particular, placing a premium on getting the details right. Here are some tips to help out.

As we approach our 800th post, we decided to highlight some of our most popular posts.

If anyone would benefit from a data set tracking the use of political paid search advertising in the 2008 US Presidential cycle, we have one to share.

Shop.org recommends discounting and free shipping for Thanksgiving. But when all retailers adopt this strategy, nobody gains share and everybody loses margin.

Configure Akismet to vanish Russian spam comments.

An excellent powerpoint giving technical background on some newer approaches for websites attacks..

Proper attribution is critically important, and we recommend revisiting your cookie windows periodically to make sure you’re in the right neighborhood. Too long and you’re liable to waste money by over advertising, too short and you may miss opportunities.

Monitor your brand across 22 social media sites.

As November begins, the situation has become bleaker.

The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.

Sequoia Capital’s powerpoint on the economic crisis, allegedly leaked.

I don’t get it.

Walmart.com is promoting Obama and McCain videos from the homepage.

Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.

Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.

Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might “national” advertisers be outbid to the point of extinction?

Branding and Direct Marketing are different beasts, for sure. But aren’t they both geared towards generating ROI in the long run?

Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.

If you’ll be at SMX East October 6-8, we’d love to meet up at the show.

This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.

I’ve been using Google’s new browser for a day and a half now. I like it.

In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.

Our advice on setting rational PPC bids.