Category: Web Marketing

Proper attribution is critically important, and we recommend revisiting your cookie windows periodically to make sure you’re in the right neighborhood. Too long and you’re liable to waste money by over advertising, too short and you may miss opportunities.

Monitor your brand across 22 social media sites.

As November begins, the situation has become bleaker.

The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.

Sequoia Capital’s powerpoint on the economic crisis, allegedly leaked.

I don’t get it.

Walmart.com is promoting Obama and McCain videos from the homepage.

Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.

Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.

Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might “national” advertisers be outbid to the point of extinction?

Branding and Direct Marketing are different beasts, for sure. But aren’t they both geared towards generating ROI in the long run?

Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.

If you’ll be at SMX East October 6-8, we’d love to meet up at the show.

This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.

I’ve been using Google’s new browser for a day and a half now. I like it.

In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.

Our advice on setting rational PPC bids.

A big public “Thank You!” to all our clients who made our Client Summit a smashing success!

Here are the top 30 RKG blog post titles to date.

You heard it here first!

After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?

We here at RKG are darn proud to make IR’s top vendor list for the second year. A big “thank you” to all our clients, big and small, retailer and non-retailer, for allowing us to serve you.

When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

Enough about us; tell us about you.