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Category: Web Marketing

3 Methods for Setting Cookie Windows

Proper attribution is critically important, and we recommend revisiting your cookie windows periodically to make sure you’re in the right neighborhood. Too long and you’re liable to waste money by over advertising, too short and you may miss opportunities.

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Monitor Your Brand With HowSociable.com

Monitor your brand across 22 social media sites.

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Online Retail Sales Stats: Consumers Buying But Spending Less

As November begins, the situation has become bleaker.

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The PPC Buying Cycle: Buyer Beware

The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.

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Sequoia’s “RIP” Powerpoint

Sequoia Capital’s powerpoint on the economic crisis, allegedly leaked.

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Do Dancing Skeletons Sell More Mortgages?

I don’t get it.

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Walmart.com Runs Obama & McCain Videos

Walmart.com is promoting Obama and McCain videos from the homepage.

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Our Inc 500 Brothers?

Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.

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Why Position Bidding Wastes Money

Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.

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Will Local PPC ads Destroy the National ads?

Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might “national” advertisers be outbid to the point of extinction?

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Are Branding and Direct Marketing that different?

Branding and Direct Marketing are different beasts, for sure. But aren’t they both geared towards generating ROI in the long run?

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Early Read on Google’s Quality Score Changes

Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.

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Learn Practical Dayparting Tips at SMX East

If you’ll be at SMX East October 6-8, we’d love to meet up at the show.

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PPC Bidding: Requirement #4: Ad level bidding

This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.

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Chrome: Strong Out Of The Gate

I’ve been using Google’s new browser for a day and a half now. I like it.

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9 Keys to Successful Day-Parting

In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.

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How To Compute Smart PPC Bids (3 min video)

Our advice on setting rational PPC bids.

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Client Summit Success!

A big public “Thank You!” to all our clients who made our Client Summit a smashing success!

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On Writing Effective Blog Post Titles

Here are the top 30 RKG blog post titles to date.

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Google Declares Bankruptcy!

You heard it here first!

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AdSense: Crossing To The Dark Side

After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?

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RKG Makes IR500 Top Vendor List: Our Thanks Go Out To Our Great Clients!

We here at RKG are darn proud to make IR’s top vendor list for the second year. A big “thank you” to all our clients, big and small, retailer and non-retailer, for allowing us to serve you.

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PPC Averages can Hide Incremental Nightmares

When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?

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Harry Joiner: How To Hire Top-Notch Online Marketing Talent

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

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Tell Us About You

Enough about us; tell us about you.

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Recent Comments

  • Curtis: Great study George! Along the same lines, I’m trying to find a study about which search engines have the highest conversion ratios....
  • registry cleaner: Thank you. I found your division of total time spent on priorities very useful!thanks again
  • George Michie: Ophir, thank you for your marvelous comment. I agree with you. Brand building is an important element of marketing, and a very...
  • Ophir: Hi George, Interesting post, very intereting. I find myself struggling with this issue day in day out and I mostly agreee with your...
  • Kevin Hillstrom: Oh, you are on to something! I can promise you that.
  • George Michie: I am eager to see what you’re thinking on the topic, Kevin. Some of our early early data scratchings suggest that we may be...
  • Kevin Hillstrom: This will teach me to not schedule posts … I have a half-dozen similar posts coming in the next week!!
  • TAMMY LANGWORTHY: I WISH TO CANCEL MY FUN FAMILY REWARDS AS I DON’T USE IT VERY MUCH. THANK YOU TAMMY LANGWORTHY
  • George Michie: Thanks Dave, it is a hot topic for good reason. I’ve had some interesting conversations with Kevin Hillstrom about his...
  • Mark Ballard: I certainly don’t mean to discourage advertising with Yahoo at all as there’s plenty of value to be had there. Healthy...
  • Nathan L.: I have thought about advertising on Yahoo! for some time, but news like this makes me want to just stick with Google. Good useful...
  • Dave 2.0: George, thanks for the callout on the survey. I’m VERY interested in the topic.
  • Nancy Maiewski: Another charge on my J.C.Penney statement for $9.95 for Family Fun Rewards! This isn’t the first time I have opened my bill...
  • George Michie: David, I’m sure Shop.org will make the results available to participants. We’re talking about presenting them at the...
  • David: It’s not clear from the survey whether participants get a free copy of the results. Do you know?

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