- Home
- Rkgblog
- Web Marketing
- Page 6
Category: Web Marketing
Online Retail Stats: CyberMonday 2008 vs. 2007
| Title: | Online Retail Stats: CyberMonday 2008 vs. 2007 |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/03/cybermonday-2008-online-sales/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 3, 2008
- 12 comments
One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.
read more...Reader’s Choice: Popular Online Marketing Posts
| Title: | Reader’s Choice: Popular Online Marketing Posts |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/26/readers-choice-popular-online-marketing-posts/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 26, 2008
- 0 comments
Some of our most popular non-PPC posts, about online marketing topics more generally.
read more...PPC Holiday Tips: It’s All about Execution
| Title: | PPC Holiday Tips: It’s All about Execution |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/24/holiday-ppc-tips/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 24, 2008
- 1 comment
The Rimm-Kaufman Group manages paid search for a great many retailers across just about every vertical and the October pain was felt by all of them. We know that the stakes are incredibly high going into this holiday in particular, placing a premium on getting the details right. Here are some tips to help out.
read more...Reader’s Choice: Best Articles About Paid Search
| Title: | Reader’s Choice: Best Articles About Paid Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/21/readers-choice-best-articles-about-paid-search/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 21, 2008
- 4 comments
As we approach our 800th post, we decided to highlight some of our most popular posts.
read more...Political Paid Search: 2008 Election PPC Dataset Available
| Title: | Political Paid Search: 2008 Election PPC Dataset Available |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/19/political-paid-search-advertising-ppc-election/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 19, 2008
- 1 comment
If anyone would benefit from a data set tracking the use of political paid search advertising in the 2008 US Presidential cycle, we have one to share.
read more...The Promotional Dilemma
| Title: | The Promotional Dilemma |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/10/online-promotional-dilemma/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 10, 2008
- 5 comments
Shop.org recommends discounting and free shipping for Thanksgiving. But when all retailers adopt this strategy, nobody gains share and everybody loses margin.
read more...Block Russian Comment Spam In Wordpress
| Title: | Block Russian Comment Spam In Wordpress |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/08/russian-comment-spam/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 8, 2008
- 7 comments
Configure Akismet to vanish Russian spam comments.
read more...Is Your Online Store Vulnerable To CSRF and XSS Attacks?
| Title: | Is Your Online Store Vulnerable To CSRF and XSS Attacks? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/07/csrf-and-xss/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 7, 2008
- 0 comments
An excellent powerpoint giving technical background on some newer approaches for websites attacks..
read more...3 Methods for Setting Cookie Windows
| Title: | 3 Methods for Setting Cookie Windows |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/05/cookie-windows/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 5, 2008
- 7 comments
Proper attribution is critically important, and we recommend revisiting your cookie windows periodically to make sure you’re in the right neighborhood. Too long and you’re liable to waste money by over advertising, too short and you may miss opportunities.
read more...Monitor Your Brand With HowSociable.com
| Title: | Monitor Your Brand With HowSociable.com |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/04/social-media-monitoring/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 4, 2008
- 0 comments
Monitor your brand across 22 social media sites.
read more...Online Retail Sales Stats: Consumers Buying But Spending Less
| Title: | Online Retail Sales Stats: Consumers Buying But Spending Less |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/03/online-retail-spending/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 3, 2008
- 13 comments
As November begins, the situation has become bleaker.
read more...The PPC Buying Cycle: Buyer Beware
| Title: | The PPC Buying Cycle: Buyer Beware |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/28/ppc-buying-cycle/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 28, 2008
- 15 comments
The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.
read more...Sequoia’s “RIP” Powerpoint
| Title: | Sequoia’s “RIP” Powerpoint |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/27/sequoias-rip-powerpoint/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 27, 2008
- 0 comments
Sequoia Capital’s powerpoint on the economic crisis, allegedly leaked.
read more...Do Dancing Skeletons Sell More Mortgages?
| Title: | Do Dancing Skeletons Sell More Mortgages? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/21/dancing-skeletons/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 21, 2008
- 6 comments
I don’t get it.
read more...Walmart.com Runs Obama & McCain Videos
| Title: | Walmart.com Runs Obama & McCain Videos |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/20/election-2008/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 20, 2008
- 0 comments
Walmart.com is promoting Obama and McCain videos from the homepage.
read more...Our Inc 500 Brothers?
| Title: | Our Inc 500 Brothers? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/06/affiliate-commissions/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 6, 2008
- 7 comments
Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.
read more...Why Position Bidding Wastes Money
| Title: | Why Position Bidding Wastes Money |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/30/position-bidding/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 30, 2008
- 11 comments
Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.
read more...Will Local PPC ads Destroy the National ads?
| Title: | Will Local PPC ads Destroy the National ads? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/29/local-search/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 29, 2008
- 4 comments
Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might “national” advertisers be outbid to the point of extinction?
read more...Are Branding and Direct Marketing that different?
| Title: | Are Branding and Direct Marketing that different? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/26/ppc-branding/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 26, 2008
- 4 comments
Branding and Direct Marketing are different beasts, for sure. But aren’t they both geared towards generating ROI in the long run?
read more...Early Read on Google’s Quality Score Changes
| Title: | Early Read on Google’s Quality Score Changes |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/23/google-quality-score-changes-early-results/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 23, 2008
- 10 comments
Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.
read more...Learn Practical Dayparting Tips at SMX East
| Title: | Learn Practical Dayparting Tips at SMX East |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/22/learn-practical-dayparting-tips-at-smx-east/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 22, 2008
- 0 comments
If you’ll be at SMX East October 6-8, we’d love to meet up at the show.
read more...PPC Bidding: Requirement #4: Ad level bidding
| Title: | PPC Bidding: Requirement #4: Ad level bidding |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/08/ad-level-bidding/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 8, 2008
- 7 comments
This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.
read more...Chrome: Strong Out Of The Gate
| Title: | Chrome: Strong Out Of The Gate |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/03/chrome-review/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 3, 2008
- 3 comments
I’ve been using Google’s new browser for a day and a half now. I like it.
read more...9 Keys to Successful Day-Parting
| Title: | 9 Keys to Successful Day-Parting |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/02/day-parting/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 2, 2008
- 10 comments
In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.
read more...How To Compute Smart PPC Bids (3 min video)
| Title: | How To Compute Smart PPC Bids (3 min video) |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/29/ppc-bid-formula/ |
| Printed: | March 12, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 29, 2008
- 8 comments
Our advice on setting rational PPC bids.
read more...