Category Archive: Web Marketing

Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.

Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.

Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might “national” advertisers be outbid to the point of extinction?

Branding and Direct Marketing are different beasts, for sure. But aren’t they both geared towards generating ROI in the long run?

Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.

If you’ll be at SMX East October 6-8, we’d love to meet up at the show.

This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.

I’ve been using Google’s new browser for a day and a half now. I like it.

In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.

Our advice on setting rational PPC bids.

A big public “Thank You!” to all our clients who made our Client Summit a smashing success!

Here are the top 30 RKG blog post titles to date.

You heard it here first!

After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?

We here at RKG are darn proud to make IR’s top vendor list for the second year. A big “thank you” to all our clients, big and small, retailer and non-retailer, for allowing us to serve you.

When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

Enough about us; tell us about you.

The ad spend share situation by engine is essentially unchanged since last month.

This year’s gathering is being held September 15-17 in Las Vegas. RKG will be leading roundtables and providing 1:1 Website Critiques. Hope to see you there.

While savvy shoppers probably recognize “voucher” as a synonym for “coupon”, “voucher” may avoid the flow-destroying, avoid-being-a-sucker obligatory google coupon search. Nobody wants the nagging doubt they may overpaid.

RSS is about content, not presentation.

Some thoughts on a recent Shop.org thread: should online retailers pitch their channel as a money-saving response to that increasingly costly drive to the mall?

Part 3 of a 10 part series on the attributes of top-tier bid management systems. Today we focus on the power of feeding post-sale information into your bidding system.

Dell’s direct marketing has always been impressive, but this recent full page branding ad in the New Yorker left me befuddled.