Category Archive: SEO

A big public “Thank You!” to all our clients who made our Client Summit a smashing success!

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

Google’s Ad Preview Tool (APT) provides you more information about your search campaigns than you’d have otherwise. But some advertisers mistakenly believe APT reveals more than it actually does.

Like glancing at page one headlines of the newspaper, Addictomatic gives a one page summary for your specific search term, right now, across 18 leading sites.

Interesting news items from SEL, TechCrunch, and SearchEngineJournal: screenshots of internal Google pricing metrics slipping out onto public SERPs. Stale news, perhaps fake, but interesting!

More thoughts on Microsoft Jellyfish CashBack.

Forrester’s Carrie Johnson speaking on the idea, “Search Is.”

I recorded my NEMOA presentation and posted video.

Pagerank sculpting: something SEO-savvy retailers might want to consider.

Yesterday on SearchEngineLand we announced the opensourcing of RKG Duck, a powerful tool which lets you run filters on the Windows clipboard.

From this month’s Catalog Success, fourteen important ideas for paid and natural search going into 2008.

Chris Alan from Expedia discusses SEO at AMA Seattle.

My interview with FreshAddress’s Bill Kaplan got picked up by Stumbleupon (the poker angle, no doubt); visits spike seven-fold.

Five interesting resources on setting up top-notch 404 “Page Not Found” pages.

From Mashable, an encyclopedic list of online resources for images, video, and sound. Excellent quality content, and highly effective linkbait.

My shower sprung a leak. Google hands me a scarily perfect search result. AI is just very large scale computation, Larry Page predicts.

Robust on-site search is an essential component of a successful retail website. Site search apps, however, depend on good SKU-level attribute data. Mercado’s Kevin Lindsay discusses data quality and “searchandising.”

The May 8th Search Illustrated post over at SEL presents PageRank as a mighty mountain. While the visual metaphor is inexact, it does give a good sense of the non-linear nature of PageRank.

For fun, we wanted to see if we could get a page dugg for Father’s Day.

OnlyWire saves links to multiple bookmarking sites in one click.

RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you’ll be there too, give us a shout.

Faster sites are perceived as more usable and enjoy higher conversion as a result.

Interesting Google article in today’s NYT. Engineering and marketing are inherently human endeavors, best approached using a “messy” Minsky-esque society of solutions.

SEO tip from Google’s Maile Ohye: for human and spider friendliness, keep the number of links on any given webpage to 100 or less.

Titles matter a great deal for online marketing: for pages, for products, and for posts.