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	<title>rkgblog &#187; Reviews</title>
	<link>http://www.rimmkaufman.com/rkgblog</link>
	<description>observations on web marketing, paid search, and website effectiveness.</description>
	<pubDate>Thu, 03 Jul 2008 14:15:30 +0000</pubDate>
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		<title>Amazon Kindle: Two Thumbs Up</title>
		<link>http://www.rimmkaufman.com/rkgblog/2008/05/22/kindle/</link>
		<comments>http://www.rimmkaufman.com/rkgblog/2008/05/22/kindle/#comments</comments>
		<pubDate>Thu, 22 May 2008 12:35:40 +0000</pubDate>
		<dc:creator>Alan Rimm-Kaufman</dc:creator>
		
	<dc:subject>Web Effectiveness</dc:subject>
	<dc:subject>Reviews</dc:subject>
	<dc:subject>Books</dc:subject>
	<dc:subject>Business</dc:subject><dc:subject>Books</dc:subject><dc:subject>Business</dc:subject><dc:subject>Reviews</dc:subject><dc:subject>web effectiveness</dc:subject>
		<guid isPermaLink="false">http://www.rimmkaufman.com/rkgblog/2008/05/22/kindle/</guid>
		<description><![CDATA[Two thumbs up for the Amazon Kindle.  Excellent UI.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Kindle-Amazons-Wireless-Reading-Device/dp/B000FI73MA?ie=UTF8&amp;s=electronics&amp;qid=1211388402&amp;sr=8-1"><img height="171" alt="kindle2" src="http://www.rimmkaufman.com/content/kindle2.jpg" width="225" align="left" /></a>Yesterday I received an <a href="http://www.amazon.com/Kindle-Amazons-Wireless-Reading-Device/dp/B000FI73MA">Amazon Kindle</a>.  It came as an unexpected gift from a band of extremely kind   folks, over the top but certainly appreciated. I spent  some time  yesterday evening  reading on the device.</p>
<p>Background: I&#8217;m a <em>voracious </em> reader. I like playing with technology.  I am <em>not</em> usually an early-adopter when it comes to gadgets.  I&#8217;m involved in a good deal of <a href="http://www.rimmkaufman.com/website-effectiveness">website usability</a> work at RKG, so I&#8217;m highly attuned to user interface design.</p>
<p>My review: two thumbs up.</p>
<p>The Kindle works simply, and it simply works.  That is high praise from a UI geek.  </p>
<p><img height="282" alt="kindle-pencil" src="http://www.rimmkaufman.com/content/kindle-pencil.jpg" width="59" align="right" />Spolsky <a href="http://www.joelonsoftware.com/design/1stDraft/03.html">says</a>, &#8220;Something is usable when it behaves exactly as expected.&#8221;  A high bar, and even higher when applied to a new category of device where user conventions aren&#8217;t established. The Kindle easily beats it.</p>
<p>So what have I been reading?  Yesterday I picked up <a href="http://www.amazon.com/gp/product/B000VRBBDC">Super Crunchers</a> by Ian Ayres (even though I <a href="http://www.rimmkaufman.com/rkgblog/2007/09/26/recommended-super-crunchers-by-ian-ayres/">already own</a> the hardback!) and <a href="http://www.amazon.com/gp/product/B000VYPL0E">Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar</a> by Gary Erickson. </p>
<p>I read into the evening and am halfway through <a href="http://www.amazon.com/Raising-Bar-Integrity-Passion-Business/dp/0787986712">Raising the Bar</a>.  (Excellent book &#8212; recommended.) That&#8217;s roughly 150 conventional pages.  No problems with eye strain, no problems with learning or using the UI. </p>
<p>Arthur C. Clarke <a href="http://en.wikipedia.org/wiki/Clarke's_three_laws">observed</a> that sufficiently advanced technology is indistinguishable from magic. </p>
<p>Clarke was right, but here&#8217;s  <em>Alan&#8217;s Corollary to Clarke&#8217;s Third Law</em>: we&#8217;ve  become so anesthetized by the rapid pace of technological evolution that </p>
<blockquote><p> <strong>Clarke&#8217;s &#8220;magic&#8221; fades to commonplace in 5 minutes.</strong>
</p></blockquote>
<p>Really.  The Kindle is an absolutely incredible technological feat on many levels.  The display is really good.  It is mind blowing to think about the breadth of its library. </p>
<p>I  showed the device to about a dozen people yesterday.  Most had never heard of the Kindle until I handed it to them.    All have found the Kindle amazing, remarkable, even magical.  </p>
<p>And after each person played with it for several minutes, by the end of that short interval, each fully accepted the whole idea &#8212; that is, an electronic reading device  with sharp digital ink with wireless access and  one-click shopping and 200 on-board books &#8212; to be utterly normal and commonplace.   Within minutes.  Wow. </p>
<p>Here are my impressions of the device, in no particular order.</p>
<p><strong>Kindle Elements Which Work Really Well</strong></p>
<ul>
<li>The screen and the digital ink &#8212; quality, resolution</li>
<li>The UI makes sense &#8212; no learning curve</li>
<li>Highlighting and adding notes &#8212; very elegant to set, review, search, and unset</li>
<li>The ergonomics of the physical device, placement of buttons</li>
<li>On-Kindle search: any phrase across all texts on device</li>
<li> It holds your page in each book &#8212; when you return, you&#8217;re right where you left it
<li> You can &#8220;turn down&#8221; or &#8220;dog-ear&#8221; the corners of pages
<li>The little keyboard is decent</li>
<li>The fact it connects like a cell phone, and you don&#8217;t have to mess with WiFi and USB cables</li>
<li>Battery life seems strong</li>
<li>Kindle Store: integration with Amazon reviews and ratings, and the ease of purchase (dangerously easy &#8212; online retailers take careful note!  Seriously)</li>
<li>The speed at which a purchased book arrives</li>
<li>The pretty screen saver pictures</li>
<li>Hyperlinks work, bringing up the web page on the Kindle browser</li>
<li>The leather case</li>
<li>The silver digital ink in the long right scroll bar </li>
<li>The animations used in the long right scroll bar</li>
<li>The packaging and out-of-the-box experience</li>
</ul>
<p><strong>Kindle Rough Edges</strong></p>
<ul>
<li>The &#8220;black flash&#8221; on each page turn</li>
<li>At the smallest font setting, the letters aren&#8217;t sharp enough</li>
<li>If not using the smallest font setting, a fast reader needs to flip pages really frequently
<li>Pictures are fuzzy and low quality</li>
<li>Not sure how to zoom in on an image</li>
<li>Connecting to Kindle Store is slow</li>
<li>Searching Kindle Store is slow</li>
<li>Sometimes images on search results are delayed</li>
<li>On pages the text rises and falls below baseline (see <a href="http://www.amazon.com/Raising-Bar-Integrity-Passion-Business/dp/B000VYPL0E/ref=kinw_dp_ke">Raising the Bar</a>, location 876-881, &#8220;&#8230;but as we cycled we noticed lots of small roads&#8230;&#8221;)</li>
<li>If the connection to the store or web is slow, and you use the time to go back to reading, each &#8220;still trying to connect&#8221; interrupt yanks you away from your reading back to the main menu</li>
<li>Only black-and-white, no color</li>
<li>The <a href="http://turkers.proboards80.com/index.cgi?board=nownow&amp;action=display&amp;thread=1847">&#8220;Amazon has gagged us and so we can&#8217;t answer questions about the Kindle&#8221;</a> email responses I got from customer support at NowNow.  Dumb. </li>
</ul>
<p>
This review is after having the device for less than 24 hours.  I&#8217;ll try to make a note to come back and give my impressions in a few weeks &#8212; will I find the Kindle has become indispensable, or just an occasional-use  gadget?  Time will tell.</p>
<p><img height="324" alt="kindle-nyt" src="http://www.rimmkaufman.com/content/kindle-nyt.jpg" width="325"  /></p>
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