Category Archive: Rants
Why Is The USPS Mailing Beer Coasters To Help The Environment?
- May 27, 2008
- 2 comments
USPS direct mail usually leaves me befuddled, and the environmailist [sic] mailing doesn’t disappoint.
read more...Where is YOUR data? In SEM the answer matters.
- April 16, 2008
- 4 comments
Sometimes, we take technology for granted. That can be perilous in the search game.
read more...Affiliates: 6 Ways to Catch a Thief
- April 14, 2008
- 7 comments
Are your affiliates thieves robbing you blind, or a valuable network of allies driving sales? Here are six ways to sniff out the truth.
read more...Google To Vegetarians: Eat The Damn Hamburger
- March 15, 2008
- 5 comments
Google, serving competitive ads against “Search Within The Site” results is greedy and wrong.
read more...Quack, Quack: Made-For-AdSense Spam
- January 25, 2008
- 4 comments
Our hapless Duck picks 2000+ MFA spam pages in 48 hours.
read more...RegHack To Stop Windows From Opening Folders In New Windows
- January 13, 2008
- 3 comments
Something broke on my computer and Windows insisted on opening all folders in new windows. Hebert Jeremy’s registry hack finally solved this.
read more...Blog PR Done Poorly
- September 29, 2007
- 4 comments
PR is about relationships and tone, not spam.
read more...SEM Agencies In Crisis? Good!
- September 18, 2007
- 13 comments
David Pasternack of Did-It argues that the reason 80% of companies are dissatisfied with their SEMs is that good service can’t be had without huge management fees. We say he’s wrong.
read more...Brand PPC: a Waste of Money?!?
- August 23, 2007
- 13 comments
MSN and Atlas released a study suggesting that half of search budgets are wasted on brand search…whose campaigns are these guys looking at?!?
read more...Rant: Getting Your Resume Read, Or Why Office 2007 Is Not Your Friend
- June 16, 2007
- 0 comments
As with any marketing message, you win when you make life easier for your prospect.
read more...Rant: Bad Captchas
- May 11, 2007
- 1 comment
Hate bad captchas, hate ‘em! Yes, let’s defeat the ‘bots, but please, consider the usability implications.
read more...Bad SEM Agencies: Theft, Incompetence, Sloth, Ignorance, Shallowness, and Greed
- May 8, 2007
- 0 comments
When some big players in your space are incompetent and/or unethical, it makes all of us look bad and damages the industry as a whole.
read more...Rant: Keep Users On Your Domain
- December 28, 2006
- 5 comments
We live in the age of phishing. Use DNS to keep visitors seeing your domain whenever possible. Flipping them over to strange URLs creates fear and doubt.
read more...Rant: Amazon’s Poor Site Search
- December 26, 2006
- 0 comments
User testing shows search is the most important navigation path for online shoppers. Poor site search is inexcusable in 2006. So why is search so poor at Amazon? They own A9, for goodness sakes!
read more...