Category: Microsoft
Bing Surges: Google buys TV ads
| Title: | Bing Surges: Google buys TV ads |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/10/bing-surges-google-buys-tv-ads/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 10, 2010
- 2 comments
Bing came out of the gates hard in 2010!
read more...PPC Engine Loyalty Study
| Title: | PPC Engine Loyalty Study |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/19/ppc-engine-loyalty-study/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 19, 2009
- 12 comments
A new study on search engine loyalty from the RKG skunk-works
read more...Bing Cashback: Pitfalls for Paid Search Advertisers
| Title: | Bing Cashback: Pitfalls for Paid Search Advertisers |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/06/bing-cashback-pitfalls-for-paid-search-advertisers/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 6, 2009
- 9 comments
Cashback is an attractive system: Bing pays users to shop at your website. But there are some things advertisers need to watch out for and some precautions they should take.
read more...Bing Cashback Basics
| Title: | Bing Cashback Basics |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/05/bing-cashback-basics/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 5, 2009
- 2 comments
Bing Cashback pays users to make purchases using Bing. Here’s how it works.
read more...Bing Click Share Update
| Title: | Bing Click Share Update |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/09/10/bing-click-share-update/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 10, 2009
- 3 comments
Is Bing gaining share?
read more...Bing Cashback: The Ad Campaign they Should Run
| Title: | Bing Cashback: The Ad Campaign they Should Run |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/08/17/bing-cashback-ads/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 17, 2009
- 6 comments
Microsoft is willing to buy share and Google may give them the opportunity.
read more...MSN and Yahoo: Together at Last
| Title: | MSN and Yahoo: Together at Last |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/07/29/msn-and-yahoo/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 29, 2009
- 5 comments
The deal is done. What does it mean for paid search?
read more...Bing Shopping & PPC Ads
| Title: | Bing Shopping & PPC Ads |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/17/bing-shopping/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 17, 2009
- 6 comments
A look at how Bing Shopping (formerly MSN Shopping) integrates with paid search advertising.
read more...Bing: A Closer Look at the Numbers
| Title: | Bing: A Closer Look at the Numbers |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/10/bing-numbers/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 10, 2009
- 5 comments
A more careful study yields a different perspective.
read more...Paid Search Market Share by Engine: Yahoo Resurgent?
| Title: | Paid Search Market Share by Engine: Yahoo Resurgent? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/30/paid-search-market-share-by-engine-yahoo-resurgent/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 30, 2009
- 3 comments
We took a look at “Market Share” of the big three engines over time and saw some interesting trends.
read more...Challenges with Microsoft adCenter Normalization
| Title: | Challenges with Microsoft adCenter Normalization |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/13/adcenter-ad-serving-normalization/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 13, 2009
- 1 comment
MSN adCenter’s normalization and ad serving logic can cause some undesired effects.
read more...Stats: Online Shopping More-Or-Less Steady During Current US Financial Crisis
| Title: | Stats: Online Shopping More-Or-Less Steady During Current US Financial Crisis |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/25/financial-crisis/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 25, 2008
- 6 comments
We do not observe broad weakness in online sales.
read more...Chrome: Strong Out Of The Gate
| Title: | Chrome: Strong Out Of The Gate |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/03/chrome-review/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 3, 2008
- 3 comments
I’ve been using Google’s new browser for a day and a half now. I like it.
read more...July 2008 Search Engine Share: Google, Yahoo, MSN
| Title: | July 2008 Search Engine Share: Google, Yahoo, MSN |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/03/google-market-share-july-2008/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 3, 2008
- 6 comments
The ad spend share situation by engine is essentially unchanged since last month.
read more...Search Engines From The Engineering Perspective: Notes on MSN’s migration from API v4 to v 5.1
| Title: | Search Engines From The Engineering Perspective: Notes on MSN’s migration from API v4 to v 5.1 |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/16/msn-api-v51-upgrade/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 16, 2008
- 2 comments
Our thanks to the MSN engineers for the many calls and emails clarifying the V5.1 API docs. These are places we hit snags.
read more...June 2008 Google, Yahoo, Microsoft Paid Search Market Share
| Title: | June 2008 Google, Yahoo, Microsoft Paid Search Market Share |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/07/ppc-share-june-2008/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 7, 2008
- 9 comments
Looking at our agency’s client base in aggregate, last month Google received 79% of our clients’ ad dollars. Yahoo received 17%. Microsoft received 5%.
read more...May 08 Paid Search Share Steady, Google At 81%
| Title: | May 08 Paid Search Share Steady, Google At 81% |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/06/05/paid-search-market-share-may-2008/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 5, 2008
- 4 comments
May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.
read more...Money Can’t Buy You Love, Redux
| Title: | Money Can’t Buy You Love, Redux |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/06/03/live-hp-firefox/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 3, 2008
- 2 comments
Microsoft to pay HP to make Live the default search engine in IE on new HP machines. Meanwhile, Ffox adoption continues to grow.
read more...Jellyfish Ramblings
| Title: | Jellyfish Ramblings |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/05/23/jellyfish-ramblings/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 23, 2008
- 2 comments
More thoughts on Microsoft Jellyfish CashBack.
read more...Money Can’t Buy Love: MSFT Live Search Cashback
| Title: | Money Can’t Buy Love: MSFT Live Search Cashback |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/05/22/live-search-cashback/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 22, 2008
- 2 comments
Microsoft will offer cash back to users who make purchases after using Live search. IMHO, you can’t buy user loyalty.
read more...ComScore: Google Traffic Surpasses Yahoo, Oh My!
| Title: | ComScore: Google Traffic Surpasses Yahoo, Oh My! |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/05/19/sarcasm/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 19, 2008
- 1 comment
For the first time, Google nudges Yahoo out of the top spot as most popular US site.
read more...Paid Search Share Q1 ‘08: Google Up, Yahoo Down, Microsoft Steady
| Title: | Paid Search Share Q1 ‘08: Google Up, Yahoo Down, Microsoft Steady |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/05/05/paid-search-share-q1-08-google-up-yahoo-down-microsoft-steady/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 5, 2008
- 2 comments
Looking at Q1 numbers for our client base, Google continues to gain paid search market share.
read more...March 2008 Google, Yahoo, Microsoft RKG Paid Search Market Share
| Title: | March 2008 Google, Yahoo, Microsoft RKG Paid Search Market Share |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/04/03/march-2008-google-yahoo-microsoft-rkg-paid-search-market-share/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 3, 2008
- 1 comment
March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.
read more...Google / DoubleClick Acquisition Final Today
| Title: | Google / DoubleClick Acquisition Final Today |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/11/doubleclick-acquisition-final/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 11, 2008
- 2 comments
Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”
read more...Stay-At-Home Servers: Microsoft Gets Funny
| Title: | Stay-At-Home Servers: Microsoft Gets Funny |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/03/home-server/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 3, 2008
- 0 comments
Microsoft advertising, intended to be funny, which actually is funny.
read more...