Category Archive: Microsoft

May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.

Microsoft to pay HP to make Live the default search engine in IE on new HP machines. Meanwhile, Ffox adoption continues to grow.

More thoughts on Microsoft Jellyfish CashBack.

Microsoft will offer cash back to users who make purchases after using Live search. IMHO, you can’t buy user loyalty.

For the first time, Google nudges Yahoo out of the top spot as most popular US site.

Looking at Q1 numbers for our client base, Google continues to gain paid search market share.

March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.

Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”

Microsoft advertising, intended to be funny, which actually is funny.

Across our clients, from January 2008 to February 2008, Google picked up 2.3 points of ad spend share. Across our clients, comparing February 2008 to February 2007, we did not observe evidence of an advertising or sales slow-down.

Danny Sullivan, SearchEngineLand’s illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks and how we allocate budgets.

Here are our January 2008 PPC search engine share numbers.

I wish Yahoo and Microsoft all the best. But combining two organizations with serious problems in search wouldn’t yield one strong organization.

In October, across our clients, Google picked up 3 points of ad spend share, reaching 79% share. Google’s gain came at Yahoo’s expense: Yahoo’s share fell from 19% in September to 16% in October. Microsoft held steady in distant third, maintaining a 5% share.

Back from TED in March: Blaise Aguera y Arcas’ PhotoSynth demo. Stunning technology from Microsoft Live Labs for building 3D models of the world from collections of regular snapshots.

Paid search market share held relatively stable in September, with Yahoo picking up one point of share from Google.

During July and August, across our client base, Google picked up four points of paid search market share, mostly at Yahoo’s expense.

MSN and Atlas released a study suggesting that half of search budgets are wasted on brand search…whose campaigns are these guys looking at?!?

Yahoo squeaks ahead of Google in the American Consumer Satisfaction Index.

As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.

Broad match keeps getting broader. Examining logs reveals valuable insights.

Google continues to comprise three-fourths of our agency’s total monthly PPC spend. In June, Yahoo held steady, while Microsoft picked one point of share from Google.

We’re pleased to sponsor YAPC North America, next week in Houston.

As with any marketing message, you win when you make life easier for your prospect.

Where does your brand fall on the practicality vs. style spectrum?