Category: Interviews
Get Elastic Interview with George Michie
| Title: | Get Elastic Interview with George Michie |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/03/12/get-elastic-interview-with-george-michie/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 12, 2010
- 0 comments
A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic. Now the tables are turned with George in the hot seat. They discuss the future of paid search as well as current best practices. Read the full interview here.
Technorati Tags: george-michie, [...]
read more...Interview: SEO Expert Adam Audette
| Title: | Interview: SEO Expert Adam Audette |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/17/interview-seo-expert-adam-audette/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 17, 2009
- 2 comments
Interview with SEO Expert Adam Audette.
read more...Reader’s Choice: Favorite Interviews
| Title: | Reader’s Choice: Favorite Interviews |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/05/readers-choice-favorite-interviews/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 5, 2008
- 1 comment
The fourth and final installment in our Most Read posts series.
read more...Harry Joiner: How To Hire Top-Notch Online Marketing Talent
| Title: | Harry Joiner: How To Hire Top-Notch Online Marketing Talent |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/05/harry-joiner/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 5, 2008
- 4 comments
Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.
read more...Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth
| Title: | Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/06/02/fred-reichheld-discusses-the-importance-of-customer-loyalty-to-business-growth/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 2, 2008
- 3 comments
“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld
Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice
| Title: | Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/04/01/chuck-teller/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 1, 2008
- 7 comments
Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.
read more...Kevin Hillstrom: Catalogers Today Face A Big Inflection Point
| Title: | Kevin Hillstrom: Catalogers Today Face A Big Inflection Point |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/10/kevin-hillstrom/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 10, 2008
- 0 comments
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
read more...Hamilton Davison: Catalogers, Unite!
| Title: | Hamilton Davison: Catalogers, Unite! |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/21/hamilton-davison/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 21, 2008
- 0 comments
It you work in the catalog industry, either as a mailer or a vendor, check out the American Catalog Mailer’s Association, and consider getting your company involved.
read more...Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”
| Title: | Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?” |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/20/andy-sernovitz/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 20, 2008
- 9 comments
“Put a sign in every department, on the conference room wall, that says, ‘Would anybody tell a friend about this?’ It’s a magic question that raises the bar across the organization and development.” — Andy Sernowitz
read more...Title Nine CEO Missy Park Talks About Taking Risks, Building A Brand, And The Transition To Retail
| Title: | Title Nine CEO Missy Park Talks About Taking Risks, Building A Brand, And The Transition To Retail |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/18/missy-park/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 18, 2008
- 2 comments
Missy Park is the founder and CEO of Title Nine, a web/catalog/store retailer of women’s athletic gear. I spoke with Missy about risk, branding, and Title Nine’s transition to retail.
read more...Jim Novo: Are You Sure Your Marketing Really Works?
| Title: | Jim Novo: Are You Sure Your Marketing Really Works? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/01/interview-with-jim-novo/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 1, 2008
- 1 comment
“Are people really responding to your marketing , or are they placing orders and your marketing had really nothing to do with it? That’s the critical issue.” — Jim Novo
read more...Interview: Attorney Marty Eisenstein On Nexus, Gift Cards, The FTC, CAN-SPAM, And Other Legal Best Practices For Online Retailers
| Title: | Interview: Attorney Marty Eisenstein On Nexus, Gift Cards, The FTC, CAN-SPAM, And Other Legal Best Practices For Online Retailers |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/01/17/marty-interview/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 17, 2008
- 0 comments
Marty I. Eisenstein is a senior partner with Brann Isaacson, a law firm specializing in direct marketing law. Marty shared his thoughts on tax law, gift cards, and general legal best practices for online retailers.
read more...Shop.org’s Larry Joseloff Discusses Innovation, Orlando, And Organizing The MultiChannel Retail Firm
| Title: | Shop.org’s Larry Joseloff Discusses Innovation, Orlando, And Organizing The MultiChannel Retail Firm |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/01/07/larry-joseloff/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 7, 2008
- 1 comment
I’m a Shop.org fan, and this post is an unabashed plug for the upcoming Strategy And Innovation conference in Orlando, January 22nd through January 24th.
read more...Darden’s Paul Farris On MBA & Exec Ed Web Marketing Courses
| Title: | Darden’s Paul Farris On MBA & Exec Ed Web Marketing Courses |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/01/04/interview-paul-farris/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 4, 2008
- 1 comment
“Will the web turn everyone into a direct marketer? My short answer is: everyone’s gonna try.” Paul Farris
read more...Google’s Rick Klau Discusses RSS and Recent Changes To Google’s Indexation Algorithm
| Title: | Google’s Rick Klau Discusses RSS and Recent Changes To Google’s Indexation Algorithm |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/01/02/rick-klau-2007/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 2, 2008
- 1 comment
Just before the holidays, Google’s Rick Klau spent some time chatting with me about RSS, online reputation monitoring, and recent changes to the Google search index algorithm.
read more...Steve Spangler: Make It Big, Do It Right, Give It Class
| Title: | Steve Spangler: Make It Big, Do It Right, Give It Class |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/21/steve-spangler/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 21, 2007
- 6 comments
I had the enjoyable chance to interview Steve Spangler about the importance of the customer experience, about company values, and about diet soda geysers.
read more...“PPC Boom Or Bust?” I Debate Edelman’s Steve Rubel
| Title: | “PPC Boom Or Bust?” I Debate Edelman’s Steve Rubel |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/05/pcc-boom-or-bust/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 5, 2007
- 1 comment
I had the enjoyable opportunity to debate the future of pay-per-click with Steve Rubel, Edelman SVP, A-list blogger, and pay-per-click skeptic. Paul Dunay moderated.
read more...Hacker Safe’s Ken Leonard: 75% Of Online Retail Sites Insecure
| Title: | Hacker Safe’s Ken Leonard: 75% Of Online Retail Sites Insecure |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/10/03/hacker-safer/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 3, 2007
- 5 comments
Ken Leonard of Hacker Safe shares his thoughts on web security, vulnerability scanning, and security seals.
read more...Bill Kaplan of FreshAddress Discusses Counting Emails (And Counting Cards)
| Title: | Bill Kaplan of FreshAddress Discusses Counting Emails (And Counting Cards) |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/08/14/bill-kaplan-fresh-address/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 14, 2007
- 1 comment
Bill Kaplan of FreshAddress talks about the future of email marketing, ECOA, misplacing $125,000 in cash, and hanging out with Kevin Spacey.
read more...Interview: Mercado’s Kevin Lindsay On Product Data Optimization
| Title: | Interview: Mercado’s Kevin Lindsay On Product Data Optimization |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/07/31/kevin-linday-searchandising/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 31, 2007
- 0 comments
Robust on-site search is an essential component of a successful retail website. Site search apps, however, depend on good SKU-level attribute data. Mercado’s Kevin Lindsay discusses data quality and “searchandising.”
read more...Interview: Ken Seiff, DietTelevision
| Title: | Interview: Ken Seiff, DietTelevision |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/06/26/interview-ken-seiff-diettelevision/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 26, 2007
- 1 comment
Ken Seiff, CEO of DietTelevision and former CEO of BlueFly, discusses online marketing, advertising, startup culture.
read more...Yahoo’s Dan Boberg Discusses Opening “Panama’s” Search API
| Title: | Yahoo’s Dan Boberg Discusses Opening “Panama’s” Search API |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/06/05/yahoo-opens-panama-api/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 5, 2007
- 2 comments
Yesterday Yahoo announced they are opening up the API to their new search platform (aka “Panama”). I caught up with Dan Boberg, Yahoo’s Managing Director of Sales Technology by phone yesterday to talk about this API announcement.
read more...Avinash Kaushik : How Web Analysts Should Spend Their Day
| Title: | Avinash Kaushik : How Web Analysts Should Spend Their Day |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/04/26/how-web-analysts-should-spend-their-day/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 26, 2007
- 0 comments
More from Avinash Kaushik on How Web Analysts Should Spend Their Day.
read more...Interview: Michael Crandell, Celebros Site Search
| Title: | Interview: Michael Crandell, Celebros Site Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/04/25/interview-michael-crandell-celebros-site-search/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 25, 2007
- 1 comment
Celebros provides site search, navigation and merchandising solutions for e-commerce websites. Recently, we had a chance to interview Celebros CEO Michael Crandell about site search in the world of online retail.
read more...Interview: Allan Dick, Vintage Tub And Bath
| Title: | Interview: Allan Dick, Vintage Tub And Bath |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/04/19/allan-dick/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 19, 2007
- 0 comments
Vintage Tub and Bath sells unique bathrooms fixtures online. We had the chance to interview Allan Dick, Vintage Tub’s Chief Marketing Officer & Senior Plumbing Evangelist, about his experience growing a web business from startup to a specialty category leader.
read more...