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Category: Interviews

Reader’s Choice: Favorite Interviews

The fourth and final installment in our Most Read posts series.

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Harry Joiner: How To Hire Top-Notch Online Marketing Talent

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

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Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld

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Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

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Kevin Hillstrom: Catalogers Today Face A Big Inflection Point

Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.

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Hamilton Davison: Catalogers, Unite!

It you work in the catalog industry, either as a mailer or a vendor, check out the American Catalog Mailer’s Association, and consider getting your company involved.

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Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”

“Put a sign in every department, on the conference room wall, that says, ‘Would anybody tell a friend about this?’ It’s a magic question that raises the bar across the organization and development.” — Andy Sernowitz

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Title Nine CEO Missy Park Talks About Taking Risks, Building A Brand, And The Transition To Retail

Missy Park is the founder and CEO of Title Nine, a web/catalog/store retailer of women’s athletic gear. I spoke with Missy about risk, branding, and Title Nine’s transition to retail.

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Jim Novo: Are You Sure Your Marketing Really Works?

“Are people really responding to your marketing , or are they placing orders and your marketing had really nothing to do with it? That’s the critical issue.” — Jim Novo

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Interview: Attorney Marty Eisenstein On Nexus, Gift Cards, The FTC, CAN-SPAM, And Other Legal Best Practices For Online Retailers

Marty I. Eisenstein is a senior partner with Brann Isaacson, a law firm specializing in direct marketing law. Marty shared his thoughts on tax law, gift cards, and general legal best practices for online retailers.

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Shop.org’s Larry Joseloff Discusses Innovation, Orlando, And Organizing The MultiChannel Retail Firm

I’m a Shop.org fan, and this post is an unabashed plug for the upcoming Strategy And Innovation conference in Orlando, January 22nd through January 24th.

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Darden’s Paul Farris On MBA & Exec Ed Web Marketing Courses

“Will the web turn everyone into a direct marketer? My short answer is: everyone’s gonna try.” Paul Farris

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Google’s Rick Klau Discusses RSS and Recent Changes To Google’s Indexation Algorithm

Just before the holidays, Google’s Rick Klau spent some time chatting with me about RSS, online reputation monitoring, and recent changes to the Google search index algorithm.

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Steve Spangler: Make It Big, Do It Right, Give It Class

I had the enjoyable chance to interview Steve Spangler about the importance of the customer experience, about company values, and about diet soda geysers.

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“PPC Boom Or Bust?” I Debate Edelman’s Steve Rubel

I had the enjoyable opportunity to debate the future of pay-per-click with Steve Rubel, Edelman SVP, A-list blogger, and pay-per-click skeptic. Paul Dunay moderated.

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Hacker Safe’s Ken Leonard: 75% Of Online Retail Sites Insecure

Ken Leonard of Hacker Safe shares his thoughts on web security, vulnerability scanning, and security seals.

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Bill Kaplan of FreshAddress Discusses Counting Emails (And Counting Cards)

Bill Kaplan of FreshAddress talks about the future of email marketing, ECOA, misplacing $125,000 in cash, and hanging out with Kevin Spacey.

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Interview: Mercado’s Kevin Lindsay On Product Data Optimization

Robust on-site search is an essential component of a successful retail website. Site search apps, however, depend on good SKU-level attribute data. Mercado’s Kevin Lindsay discusses data quality and “searchandising.”

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Interview: Ken Seiff, DietTelevision

Ken Seiff, CEO of DietTelevision and former CEO of BlueFly, discusses online marketing, advertising, startup culture.

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Yahoo’s Dan Boberg Discusses Opening “Panama’s” Search API

Yesterday Yahoo announced they are opening up the API to their new search platform (aka “Panama”). I caught up with Dan Boberg, Yahoo’s Managing Director of Sales Technology by phone yesterday to talk about this API announcement.

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Avinash Kaushik : How Web Analysts Should Spend Their Day

More from Avinash Kaushik on How Web Analysts Should Spend Their Day.

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Interview: Michael Crandell, Celebros Site Search

Celebros provides site search, navigation and merchandising solutions for e-commerce websites. Recently, we had a chance to interview Celebros CEO Michael Crandell about site search in the world of online retail.

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Interview: Allan Dick, Vintage Tub And Bath

Vintage Tub and Bath sells unique bathrooms fixtures online. We had the chance to interview Allan Dick, Vintage Tub’s Chief Marketing Officer & Senior Plumbing Evangelist, about his experience growing a web business from startup to a specialty category leader.

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Interview: Google’s Analytics Evangelist, Avinash Kaushik

We recently had the enjoyable opportunity to interview web analytics guru Avinash Kaushik.

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Interview: MMI’s Chris Ray On Driving Visits and PR Through Microsites

Chris Ray of Money Management International shares advice and learnings from MMI’s successful December ‘06 microsite, Regiftable.com.

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