Category: Google
Quality Score: the Hype and the Reality
| Title: | Quality Score: the Hype and the Reality |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/15/quality-score/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 15, 2009
- 8 comments
Hacking through the mythology surrounding Google’s Quality Score.
read more...AdWords $20 Million Class Action Payout
| Title: | AdWords $20 Million Class Action Payout |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/12/adwords-20-million-settlement/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 12, 2009
- 2 comments
Find Out if the Settlement Applies to You.
read more...ASCII Art Adwords Worm
| Title: | ASCII Art Adwords Worm |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/31/ascii-art-adwords-worm/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 31, 2009
- 0 comments
The worms.com ASCII wriggler gave me a chuckle.
read more...Monitor Your Brand Online Via RSS
| Title: | Monitor Your Brand Online Via RSS |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/29/monitor-your-brand-online-via-rss/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 29, 2009
- 0 comments
RSS feeds from search results make it easy to monitor your brand across the web.
read more...Google Trademark Policy Change
| Title: | Google Trademark Policy Change |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/18/google-trademark-policy-change/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 18, 2009
- 4 comments
Google announced a major change in trademark policy today.
read more...Google Microformats Will Have Large Impact On Online Retail — Not All Good
| Title: | Google Microformats Will Have Large Impact On Online Retail — Not All Good |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/18/google-microformats-will-have-large-impact-on-online-retail-not-all-good/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 18, 2009
- 12 comments
For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.
read more...Google PlusBox Performance Results
| Title: | Google PlusBox Performance Results |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/12/google-plusbox-results/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 12, 2009
- 8 comments
Reaction to 6-months of Google AdWords’ PlusBox performance data.
read more...Paid Search Market Share by Engine: Yahoo Resurgent?
| Title: | Paid Search Market Share by Engine: Yahoo Resurgent? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/30/paid-search-market-share-by-engine-yahoo-resurgent/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 30, 2009
- 3 comments
We took a look at “Market Share” of the big three engines over time and saw some interesting trends.
read more...Google’s Web PlusBox & Wonder Wheel Test?
| Title: | Google’s Web PlusBox & Wonder Wheel Test? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/25/google-web-plusbox/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 25, 2009
- 8 comments
Today I noticed a new feature on my Google results pages: A “web” plus box that expands to show new SERP features.
read more...What do we want from Google?
| Title: | What do we want from Google? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/02/03/what-do-we-want-from-google/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 3, 2009
- 8 comments
I’ve been asked to join Google’s SEM Advisory Council. Here are some things we want from Google in 2009.
read more...Broad Match Controls We Need
| Title: | Broad Match Controls We Need |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/26/broad-match-controls/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 26, 2009
- 4 comments
Following up last week’s post on a bug in Google’s Broad Match algorithm, this post details more controls we’d like to have while they’re under the hood.
read more...FeedBurner, Google, And The 502 / 503 Error
| Title: | FeedBurner, Google, And The 502 / 503 Error |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/25/feedburner-google-and-the-502-503-error/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 25, 2009
- 6 comments
Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.
read more...Best First Link For Beginner SEO
| Title: | Best First Link For Beginner SEO |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/22/best-first-link-for-beginner-seo/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 22, 2009
- 2 comments
Here’s my new favorite response to the friends-and-family question, “so, how do I get my website to show up higher on Google?”
read more...Did Your RSS Counts Drop After Migrating to Google Accounts?
| Title: | Did Your RSS Counts Drop After Migrating to Google Accounts? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/22/google-feedburner-migration/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 22, 2009
- 4 comments
Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?
read more...Google Broad Match: A Change for the Worse
| Title: | Google Broad Match: A Change for the Worse |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/21/google-broad-match/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 21, 2009
- 26 comments
Google’s Broad Match changed over the summer — unbeknownst to them!
read more...Google Shuts Down Google Catalog Search
| Title: | Google Shuts Down Google Catalog Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/16/google-shuts-down-google-catalog/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 16, 2009
- 5 comments
The end of an experiment.
read more...2008 vs. 2007 Q4 Paid Search Results
| Title: | 2008 vs. 2007 Q4 Paid Search Results |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/07/2008-vs-2007-q4-paid-search-results/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 7, 2009
- 8 comments
Here are some aggregate charts of our clients’ results in the fourth quarter of 2008 vs. 2007.
read more...Chrome “Destination Search” Foiled For Some Retailers?
| Title: | Chrome “Destination Search” Foiled For Some Retailers? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/02/chrome-destination-search-foiled-for-some-retailers/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 2, 2009
- 0 comments
I’ve recently noticed Chrome’s “Destination Search” doesn’t work for sites with unconventional search-form HTML. Perhaps there’s a broader lesson there.
read more...Click Volume Versus Click Profitability In Pay-Per-Click Bidding
| Title: | Click Volume Versus Click Profitability In Pay-Per-Click Bidding |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/18/click-volume-vs-profitability-ppc-bidding/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 18, 2008
- 19 comments
Can you bid more than your target efficiency and make it up in volume? Often, no.
read more...YahooCash4Idiots
| Title: | YahooCash4Idiots |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/15/yahoocash4idiots/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 15, 2008
- 0 comments
We’ve complimented Google here before on their efforts to improve their content network. It it nice these changes are beginning to be noticed by the get-rich-quicksters too.
read more...Early Read on Google’s New Mobile Phone Network Setting
| Title: | Early Read on Google’s New Mobile Phone Network Setting |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/12/mobile-device-setting/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 12, 2008
- 1 comment
Google’s New Mobile Device Network Distribution Setting - Should We Care?
read more...Merry Christmas, Mike Ullman
| Title: | Merry Christmas, Mike Ullman |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/10/merry-christmas-mike-ullman/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 10, 2008
- 0 comments
We’d welcome JCP customer relations to our blog to describe how to reach JCP customer service.
read more...Google Analytics Blinders?
| Title: | Google Analytics Blinders? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/09/ga-blinders/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 9, 2008
- 1 comment
“An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed.”
read more...Online Retail Stats: CyberMonday 2008 vs. 2007
| Title: | Online Retail Stats: CyberMonday 2008 vs. 2007 |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/03/cybermonday-2008-online-sales/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 3, 2008
- 12 comments
One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.
read more...SearchWiki For Adwords
| Title: | SearchWiki For Adwords |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/21/searchwiki-for-adwords/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 21, 2008
- 1 comment
Yesterday Google announced SearchWiki, allowing Google users to customize their search results.
read more...