Category: Google
Perils of PPC Click-Through Rate Analysis
| Title: | Perils of PPC Click-Through Rate Analysis |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/03/09/perils-of-ppc-click-through-rate-analysis/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 9, 2010
- 5 comments
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.
read more...Bing Surges: Google buys TV ads
| Title: | Bing Surges: Google buys TV ads |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/10/bing-surges-google-buys-tv-ads/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 10, 2010
- 2 comments
Bing came out of the gates hard in 2010!
read more...Mobile Paid Search Data: iPhone Dominant, Android Rising
| Title: | Mobile Paid Search Data: iPhone Dominant, Android Rising |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/20/mobile-paid-search-data-iphone-dominant-android-rising/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 20, 2010
- 10 comments
Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.
read more...PPC: The Syndication Networks
| Title: | PPC: The Syndication Networks |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/11/23/ppc-the-syndication-networks/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 23, 2009
- 13 comments
The value of traffic from each network partner varies. Allowing advertisers to control what they pay for traffic from each would benefit the advertisers, the quality publishers, and the engines.
read more...PPC Engine Loyalty Study
| Title: | PPC Engine Loyalty Study |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/19/ppc-engine-loyalty-study/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 19, 2009
- 12 comments
A new study on search engine loyalty from the RKG skunk-works
read more...CPCs & Average Position Subtleties
| Title: | CPCs & Average Position Subtleties |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/14/cpcs-average-position-subtleties/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 14, 2009
- 4 comments
Occasionally, an increase in a term’s average CPC can occur simultaneously with a decrease in average position. Here, we explain why.
read more...Google AdWords Plusbox Revisited
| Title: | Google AdWords Plusbox Revisited |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/08/plusbox-revisited/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 8, 2009
- 9 comments
New Google AdWords Plusbox Functionality, SERP Layout & Notable Data Updates
read more...eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo
| Title: | eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/09/16/ebay-adopting-syndicated-google-ads-dropping-yahoo/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 16, 2009
- 20 comments
Has eBay been phasing out syndicated Yahoo ads in favor of Google’s? RKG records indicate a major change in the search partner landscape.
read more...Google as Big Brother
| Title: | Google as Big Brother |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/09/16/google-big-brother/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 16, 2009
- 5 comments
Google predicts shifting from CPC to CPA and keyword-free advertising. Sounds great…er, maybe not.
read more...Google Finds Position Bidding Counter-Productive Too
| Title: | Google Finds Position Bidding Counter-Productive Too |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/08/20/google-position-conversion/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 20, 2009
- 14 comments
Google finds what we found to be true years ago.
read more...Bing Cashback: The Ad Campaign they Should Run
| Title: | Bing Cashback: The Ad Campaign they Should Run |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/08/17/bing-cashback-ads/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 17, 2009
- 6 comments
Microsoft is willing to buy share and Google may give them the opportunity.
read more...Quality Score: the Hype and the Reality
| Title: | Quality Score: the Hype and the Reality |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/15/quality-score/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 15, 2009
- 9 comments
Hacking through the mythology surrounding Google’s Quality Score.
read more...AdWords $20 Million Class Action Payout
| Title: | AdWords $20 Million Class Action Payout |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/12/adwords-20-million-settlement/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 12, 2009
- 2 comments
Find Out if the Settlement Applies to You.
read more...ASCII Art Adwords Worm
| Title: | ASCII Art Adwords Worm |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/31/ascii-art-adwords-worm/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 31, 2009
- 1 comment
The worms.com ASCII wriggler gave me a chuckle.
read more...Monitor Your Brand Online Via RSS
| Title: | Monitor Your Brand Online Via RSS |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/29/monitor-your-brand-online-via-rss/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 29, 2009
- 0 comments
RSS feeds from search results make it easy to monitor your brand across the web.
read more...Google Trademark Policy Change
| Title: | Google Trademark Policy Change |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/18/google-trademark-policy-change/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 18, 2009
- 5 comments
Google announced a major change in trademark policy today.
read more...Google Microformats Will Have Large Impact On Online Retail — Not All Good
| Title: | Google Microformats Will Have Large Impact On Online Retail — Not All Good |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/18/google-microformats-will-have-large-impact-on-online-retail-not-all-good/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 18, 2009
- 15 comments
For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.
read more...Google PlusBox Performance Results
| Title: | Google PlusBox Performance Results |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/12/google-plusbox-results/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 12, 2009
- 10 comments
Reaction to 6-months of Google AdWords’ PlusBox performance data.
read more...Paid Search Market Share by Engine: Yahoo Resurgent?
| Title: | Paid Search Market Share by Engine: Yahoo Resurgent? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/30/paid-search-market-share-by-engine-yahoo-resurgent/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 30, 2009
- 3 comments
We took a look at “Market Share” of the big three engines over time and saw some interesting trends.
read more...Google’s Web PlusBox & Wonder Wheel Test?
| Title: | Google’s Web PlusBox & Wonder Wheel Test? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/25/google-web-plusbox/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 25, 2009
- 8 comments
Today I noticed a new feature on my Google results pages: A “web” plus box that expands to show new SERP features.
read more...What do we want from Google?
| Title: | What do we want from Google? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/02/03/what-do-we-want-from-google/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 3, 2009
- 9 comments
I’ve been asked to join Google’s SEM Advisory Council. Here are some things we want from Google in 2009.
read more...Broad Match Controls We Need
| Title: | Broad Match Controls We Need |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/26/broad-match-controls/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 26, 2009
- 8 comments
Following up last week’s post on a bug in Google’s Broad Match algorithm, this post details more controls we’d like to have while they’re under the hood.
read more...FeedBurner, Google, And The 502 / 503 Error
| Title: | FeedBurner, Google, And The 502 / 503 Error |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/25/feedburner-google-and-the-502-503-error/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 25, 2009
- 6 comments
Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.
read more...Best First Link For Beginner SEO
| Title: | Best First Link For Beginner SEO |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/22/best-first-link-for-beginner-seo/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 22, 2009
- 3 comments
Here’s my new favorite response to the friends-and-family question, “so, how do I get my website to show up higher on Google?”
read more...Did Your RSS Counts Drop After Migrating to Google Accounts?
| Title: | Did Your RSS Counts Drop After Migrating to Google Accounts? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/22/google-feedburner-migration/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 22, 2009
- 4 comments
Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?
read more...