Category: Google

As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.

Bing came out of the gates hard in 2010!

Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.

The value of traffic from each network partner varies. Allowing advertisers to control what they pay for traffic from each would benefit the advertisers, the quality publishers, and the engines.

A new study on search engine loyalty from the RKG skunk-works

Occasionally, an increase in a term’s average CPC can occur simultaneously with a decrease in average position. Here, we explain why.

New Google AdWords Plusbox Functionality, SERP Layout & Notable Data Updates

Has eBay been phasing out syndicated Yahoo ads in favor of Google’s? RKG records indicate a major change in the search partner landscape.

Google predicts shifting from CPC to CPA and keyword-free advertising. Sounds great…er, maybe not.

Google finds what we found to be true years ago.

Microsoft is willing to buy share and Google may give them the opportunity.

Hacking through the mythology surrounding Google’s Quality Score.

Find Out if the Settlement Applies to You.

The worms.com ASCII wriggler gave me a chuckle.

RSS feeds from search results make it easy to monitor your brand across the web.

Google announced a major change in trademark policy today.

For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.

Reaction to 6-months of Google AdWords’ PlusBox performance data.

We took a look at “Market Share” of the big three engines over time and saw some interesting trends.

Today I noticed a new feature on my Google results pages: A “web” plus box that expands to show new SERP features.

I’ve been asked to join Google’s SEM Advisory Council. Here are some things we want from Google in 2009.

Following up last week’s post on a bug in Google’s Broad Match algorithm, this post details more controls we’d like to have while they’re under the hood.

Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.

Here’s my new favorite response to the friends-and-family question, “so, how do I get my website to show up higher on Google?”

Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?