Category Archive: Google

We do not observe broad weakness in online sales.

Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.

Last week came the real GE/Google energy announcement.

Here’s a three minute video with some advice on how aggressively to bid in paid search.

Driving in this morning, three stories on NPR caught my ear as having a paid search angle.

In the next few days, Google will release an open source browser named Chrome.

At RKG, we follow a bid-to-economics strategy, because this approach generates greater profits for our clients.

Wanting to learn more about Google Content from the publishing side, last week we placed ads on a single page of this blog. Here are our initial impressions.

You heard it here first!

After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

The ad spend share situation by engine is essentially unchanged since last month.

Our thanks to the MSN engineers for the many calls and emails clarifying the V5.1 API docs. These are places we hit snags.

“In social networks, on the other hand, users show up to find friends; ads are, at best, irrelevant to that goal.” Byran Urstadt, Tech Review

Part 3 of a 10 part series on the attributes of top-tier bid management systems. Today we focus on the power of feeding post-sale information into your bidding system.

Looking at our agency’s client base in aggregate, last month Google received 79% of our clients’ ad dollars. Yahoo received 17%. Microsoft received 5%.

Last week Google and Yahoo announced an agreement by which Yahoo would be allowed to selectively serve Google ads along side search results on Yahoo.com and Yahoo’s partner sites, and take advantage of Google’s Content ad platform as well.

May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.

Microsoft to pay HP to make Live the default search engine in IE on new HP machines. Meanwhile, Ffox adoption continues to grow.

Ever wondered how Google decides questions ranging from how many results to serve on a page, to the amount of whitespace with which to pad the logo and the most effective color with which to tint the sponsored link box at the top of the page?

Google’s Ad Preview Tool (APT) provides you more information about your search campaigns than you’d have otherwise. But some advertisers mistakenly believe APT reveals more than it actually does.

Interesting news items from SEL, TechCrunch, and SearchEngineJournal: screenshots of internal Google pricing metrics slipping out onto public SERPs. Stale news, perhaps fake, but interesting!

NYT reports online display advertising having a tougher time than paid search in weak economy. “The new advertisers are more cautious about requiring some sort of proof or evidence that something is working,” reports GM of WeatherChannel.

More thoughts on Microsoft Jellyfish CashBack.

Microsoft will offer cash back to users who make purchases after using Live search. IMHO, you can’t buy user loyalty.