Category: Feeds

For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.

Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.

Feedburner users: we recommend delaying migrating to Google Accounts as long as possible, as the current process is broken.

Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?

Here are the top 30 RKG blog post titles to date.

RSS is about content, not presentation.

I recorded my NEMOA presentation and posted video.

Just before the holidays, Google’s Rick Klau spent some time chatting with me about RSS, online reputation monitoring, and recent changes to the Google search index algorithm.

CoComment is a browser add-in that tracks responses to comments you leave on other people’s blogs.

Leigh Vosler from Sierra Trading Post shares data feed marketing best practices.

Interesting ideas: Fabjectory, AlternativeConsumer, GoLoco, and MooBella.

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

My colleague Ryan Gibson and I will be at the Shop.org First Look conference this Thursday and Friday in Orlando.

Google Commerce Ads allows bulk creation of product-based ads across the Adsense network. The beta will run the last few weeks of February.

As the next step in promoting CSE feed standards, we’re having a retailer conference call next Weds November 1st 2006 at 2p EST. Thanks to David Dwek of Etronics for chairing this call.

Update from Jay Heavilon on the ARTS-NRF CSE initiative.

If your company currently advertises using CSEs — or if your company is thinking about starting -– the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.

SEM Pricing: Bundled Prices vs A La Carte. Are you better off buying services for SEM, CSE, Affiliate Management, and SEO all under one price structure, or buying each service separately? George Michie discusses the value of the a la carte model.