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Category Archive: Feeds

On Writing Effective Blog Post Titles

Here are the top 30 RKG blog post titles to date.

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RSS Is About Content, Not Presentation

RSS is about content, not presentation.

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45 Web Marketing Ideas For Online Retailers (Video)

I recorded my NEMOA presentation and posted video.

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Google’s Rick Klau Discusses RSS and Recent Changes To Google’s Indexation Algorithm

Just before the holidays, Google’s Rick Klau spent some time chatting with me about RSS, online reputation monitoring, and recent changes to the Google search index algorithm.

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CoComment

CoComment is a browser add-in that tracks responses to comments you leave on other people’s blogs.

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Leigh Vosler: 22 Tips For Optimizing Comparison Shopping Engine Feeds

Leigh Vosler from Sierra Trading Post shares data feed marketing best practices.

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Assorted Interesting Links

Interesting ideas: Fabjectory, AlternativeConsumer, GoLoco, and MooBella.

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Announcing “No CSE Sales, No CSE Rows Week” — April 1 thru April April 7, 2007

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

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Shop.org First Look, Feb 1 & 2, 2007

My colleague Ryan Gibson and I will be at the Shop.org First Look conference this Thursday and Friday in Orlando.

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Google Commerce Beta

Google Commerce Ads allows bulk creation of product-based ads across the Adsense network. The beta will run the last few weeks of February.

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Spending $25k+/month on Comparison Shopping Engines? Retailer phone meeting Weds November 1st 2006 at 2p EST

As the next step in promoting CSE feed standards, we’re having a retailer conference call next Weds November 1st 2006 at 2p EST. Thanks to David Dwek of Etronics for chairing this call.

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Getting Involved: Standardizing Comparison Shopping Feeds

Update from Jay Heavilon on the ARTS-NRF CSE initiative.

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Standardizing Comparison Shopping Feeds: What You Can Do To Help

If your company currently advertises using CSEs — or if your company is thinking about starting -– the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.

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Standards For Comparison Shopping Engine Feeds

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.

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SEM Pricing: Bundled Services or A La Carte?

SEM Pricing: Bundled Prices vs A La Carte. Are you better off buying services for SEM, CSE, Affiliate Management, and SEO all under one price structure, or buying each service separately? George Michie discusses the value of the a la carte model.

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Recent Comments

  • George Michie: Chris, I wouldn't be surprised if that's a real number. Inc says they have 550 employees, so their income would have to be $50...
  • George Michie: Hi Christian, I suppose they take the same percentage hit off their commission that the retailer does. To my thinking it's the...
  • Chris Zaharias: I read the magazine on a flight Sunday and recall seeing iCrossing on there at ~~$100M in revenues, and thought the same thing of...
  • Alan Rimm-Kaufman: Christian -- I didn't mean to imply all retailers will face Q4 losses. But it is not improbable that many retailers will be...
  • Christian Little: Despite the economic crisis, how could most retailers be facing a Q4 loss? For most retail this is the best time of the year, you...
  • Christian Little: That's pretty remarkable...makes me want to build a coupon site lol. Don't coupon sites take a huge hit in commissions though...
  • Stephen Schramke: Sage advice. Thanks for sharing!
  • George Michie: Could be Neil. I have my doubts. My suspicion is that there just isn't much work being done, other than taking commission checks to...
  • Neilzb: Those numbers are pretty remarkable, but if I had to guess I would say that it’s possible that they are just 8 people 'outsourcing' full...
  • Jeff Cornejo: I disagree that a revenue/employee ratio shows ANY kind of profitability. If anything, a mostly-passthrough model, with high...
  • George Michie: Hi Dan, The IP address of the advertiser isn't a factor, anyone can run geo-targeted ads regardless of where their website resides....
  • dan shipe: Hey, me again. What about possible exploits to this system? Adwords must evaluate the geographic region based on the IP address of the...
  • Mark Matsusaki: I think I'm in agreement with the previous posting in that ROI is the metric used by many decision makers to measure the value of...
  • George Michie: Thanks for your comments Ophir, you raise excellent points. Particularly as Geo-targeting competition in different areas moves...
  • SEO Services: Nice Post. Thanks for sharing this information with us.

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