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Category: Business

Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

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Offers for Whom?

Do offers work for you or against you? The answers aren’t always obvious.

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Paid Referrals: Smart Marketing or Corrupt Bargain?

The most powerful marketing comes from happy customers/clients spontaneously spreading the word. But increasingly vendors are saying nice things about each other for money.

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Treating Employees Like Rats

If you need carrots and sticks to get your employees to work maybe you hired the wrong people.

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Google Microformats Will Have Large Impact On Online Retail — Not All Good

For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.

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Software Engineers Wanted

We’re hiring engineers.

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Don’t Want Catalog, Perhaps You’d Like Email?

Tonight I opted out of several catalog mailing lists to reduce excess mail; none suggested email.

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Walmart And Target Geographic Growth, Animated

Interesting animations of Walmart & Target geographic expansion.

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Marketing Campaigns Must Show Incremental Lift, Not Just Sales

Two excellent posts about incrementality and matchbacks.

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FeedBurner, Google, And The 502 / 503 Error

Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.

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Did Your RSS Counts Drop After Migrating to Google Accounts?

Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?

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Google Shuts Down Google Catalog Search

The end of an experiment.

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The Work Email Inbox Overfloweth?

Anyone else noticing a sharp increase in unsolicited B2B email?

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AP: Retailers Brace for Major Change

The fate of many retailers in ‘09 will rest on how they’ve chosen to manage their balance sheets.

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What Twitter’s Simplicity Can Teach Online Retail

Fast easy-to-use systems get used more often.

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AMZN: Ops Excellence

Amazon’s fufillment system is mind-bogglingly good. So good, I only notice it when buying elsewhere.

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What Eight Hundred Billion Dollars Looks Like

My pro-rata portion of the proposed $800b stimulus plan is $2,650. Yours is, too.

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Merry Christmas, Mike Ullman

We’d welcome JCP customer relations to our blog to describe how to reach JCP customer service.

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Google Analytics Blinders?

“An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed.”

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Shop.org: 51% retailers surveyed report higher sales in November 2008 vs. November 2007

Some retailers are having a very very tough time. Other retailers are seeing growth. The situation is quite mixed.

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Online Retail Stats: CyberMonday 2008 vs. 2007

One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.

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SearchWiki For Adwords

Yesterday Google announced SearchWiki, allowing Google users to customize their search results.

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Negative News Flow Is A Lagging Indicator

Wise words from Paul Kedrosky.

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The Promotional Dilemma

Shop.org recommends discounting and free shipping for Thanksgiving. But when all retailers adopt this strategy, nobody gains share and everybody loses margin.

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Is Your Online Store Vulnerable To CSRF and XSS Attacks?

An excellent powerpoint giving technical background on some newer approaches for websites attacks..

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Recent Comments

  • Nancy Kast: J.C. Penney –I am writing about your billing and online services. I have been receiving calls saying my bill is not paid. My...
  • Marc Adelman: George, Thanks for sharing this data. From an online buzz perspective, Bing is making a big splash. Everyone is talking about it....
  • George Michie: Hi Dennis, I’m not a lawyer, so take anything I say on this with a grain of salt (and please don’t sue us if we’re...
  • survey online: unfortunatelly i have to say that Google tools are the easiest survey web
  • Dennis Yu: Alan, We’ve had several C&D’s sent to us for seemingly innocuous issues. One of our casual dining clients bid on a...
  • George Michie: Hi Vivek, Haven’t had time to put together a full update, but I did take a look at the numbers. No material gains in market...
  • Karridy: You should checkout ClickPath’s call to KW tracking.
  • Vivek: George, really enjoying reading about the analysis you guys do. Was wondering if you have an update on this given a couple more weeks have...
  • Vicki Swaim: Dear Mr.Ullman, I hope you can help me with my problem. I ordered a TV stand the end of April that was advertised as a close out item....
  • Luke: It’s a shame we live in such a litigious society. Why should we have to set up an association? Surely we can prevent senseless...
  • George Michie: Josh, we have had shots fired over our bow and our client’s in the past. Usually responsible companies are reasonable about...
  • Ryan: Ok, George, I’m sufficiently scared… Thanks… :-) Incidentally, are there any trademark resources (other than Google...
  • Josh: We have run into trademark issues for several clients, although it has so far been a matter of trying to make “fair use” of a...
  • Mike: THANK YOU! I love you man!! :)
  • Matthew: Francis, We’ve likewise seen the “A-List” phenomenon in the past. Perhaps with Bing.com, there won’t be anymore of...

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