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Category: Blogging

2009 Best of RKG Blog

A collection of our most enduring posts from 2009

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Democracy Comes to RKGBlog

More ideas from more people.

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Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

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Flexibility = Power in Paid Search

There is no substitute for flexible systems and smart, well-trained users.

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Yahoo Rich Ads in Search: Paying A Premium for Brand?

Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo’s bottom line, than with those of their advertisers.

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FeedBurner, Google, And The 502 / 503 Error

Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.

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What Twitter’s Simplicity Can Teach Online Retail

Fast easy-to-use systems get used more often.

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DMA Search Engine Marketing Certification Program: Audit Your Paid Search Campaigns

If you’re interested in auditing your paid search campaigns but haven’t the time to do it yourself, give my colleague Ryan Gibson a call at (434) 970-1010.

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Merry Christmas, Mike Ullman

We’d welcome JCP customer relations to our blog to describe how to reach JCP customer service.

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Reader’s Choice: Favorite Interviews

The fourth and final installment in our Most Read posts series.

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Wordle

Wordle scans your site and creates a tag cloud.

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Reader’s Choice: Popular Online Marketing Posts

Some of our most popular non-PPC posts, about online marketing topics more generally.

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But Wait — There’s Still More

Final batch of most popular RKG paid search links, based on Feedburner readership stats.

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Reader’s Choice: Best Articles About Paid Search

As we approach our 800th post, we decided to highlight some of our most popular posts.

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Block Russian Comment Spam In Wordpress

Configure Akismet to vanish Russian spam comments.

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Akismet Fights Blog Comment Spam

Our blog just crossed the 100,000 mark on spam blog comments.

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How To Export Starred Items From Google Reader Into HTML

Posting my solution on how to export starred posts from Google Reader.

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NYT article: “Ambient Awareness”

“Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.”

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PPC Musings Via NPR: Chrome, UAL Bankruptcy, and the Freddie/Fannie Bailout

Driving in this morning, three stories on NPR caught my ear as having a paid search angle.

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On Writing Effective Blog Post Titles

Here are the top 30 RKG blog post titles to date.

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Harry Joiner: How To Hire Top-Notch Online Marketing Talent

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

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Tell Us About You

Enough about us; tell us about you.

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RSS Is About Content, Not Presentation

RSS is about content, not presentation.

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Times They Are A’ Changing: Larry Joseloff On Affiliate Marketing

It is an important time for the affiliate industry: alot of retailers are starting to question where affiliate marketing fits in their world. — Larry Joseloff, Shop.org

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Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld

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Recent Comments

  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.
  • George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
  • Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
  • Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
  • George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
  • @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
  • George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...
  • Kenny: I’ve seen this happen too – very annoying, especially when the broad match ad that is served is specific to a particular...
  • George Michie: Jim, I think you’re right on that last piece. To me, Google doesn’t have to see this as either/or, by simply offering...
  • Jim Novo: I’ve also written about this “smart client” problem, the idea that a lot of what Google “suggests” or does...
  • Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.

Blog Stats

  • Posts: 948
  • Words: 451,089
  • Comments: 2,862

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