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Category: Blogging

Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

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Flexibility = Power in Paid Search

There is no substitute for flexible systems and smart, well-trained users.

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Yahoo Rich Ads in Search: Paying A Premium for Brand?

Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo’s bottom line, than with those of their advertisers.

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FeedBurner, Google, And The 502 / 503 Error

Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.

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What Twitter’s Simplicity Can Teach Online Retail

Fast easy-to-use systems get used more often.

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DMA Search Engine Marketing Certification Program: Audit Your Paid Search Campaigns

If you’re interested in auditing your paid search campaigns but haven’t the time to do it yourself, give my colleague Ryan Gibson a call at (434) 970-1010.

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Merry Christmas, Mike Ullman

We’d welcome JCP customer relations to our blog to describe how to reach JCP customer service.

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Reader’s Choice: Favorite Interviews

The fourth and final installment in our Most Read posts series.

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Wordle

Wordle scans your site and creates a tag cloud.

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Reader’s Choice: Popular Online Marketing Posts

Some of our most popular non-PPC posts, about online marketing topics more generally.

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But Wait — There’s Still More

Final batch of most popular RKG paid search links, based on Feedburner readership stats.

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Reader’s Choice: Best Articles About Paid Search

As we approach our 800th post, we decided to highlight some of our most popular posts.

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Block Russian Comment Spam In Wordpress

Configure Akismet to vanish Russian spam comments.

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Akismet Fights Blog Comment Spam

Our blog just crossed the 100,000 mark on spam blog comments.

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How To Export Starred Items From Google Reader Into HTML

Posting my solution on how to export starred posts from Google Reader.

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NYT article: “Ambient Awareness”

“Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.”

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PPC Musings Via NPR: Chrome, UAL Bankruptcy, and the Freddie/Fannie Bailout

Driving in this morning, three stories on NPR caught my ear as having a paid search angle.

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On Writing Effective Blog Post Titles

Here are the top 30 RKG blog post titles to date.

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Harry Joiner: How To Hire Top-Notch Online Marketing Talent

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

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Tell Us About You

Enough about us; tell us about you.

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RSS Is About Content, Not Presentation

RSS is about content, not presentation.

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Times They Are A’ Changing: Larry Joseloff On Affiliate Marketing

It is an important time for the affiliate industry: alot of retailers are starting to question where affiliate marketing fits in their world. — Larry Joseloff, Shop.org

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Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld

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Anything That Can Be Spammed, Will

The only marketing channels immune from devolving into the entropic goo of spam are those which require payment (for example, paid seach) and those which are “pull” media (for example, RSS).

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Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

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  • Nancy Kast: J.C. Penney –I am writing about your billing and online services. I have been receiving calls saying my bill is not paid. My...
  • Marc Adelman: George, Thanks for sharing this data. From an online buzz perspective, Bing is making a big splash. Everyone is talking about it....
  • George Michie: Hi Dennis, I’m not a lawyer, so take anything I say on this with a grain of salt (and please don’t sue us if we’re...
  • survey online: unfortunatelly i have to say that Google tools are the easiest survey web
  • Dennis Yu: Alan, We’ve had several C&D’s sent to us for seemingly innocuous issues. One of our casual dining clients bid on a...
  • George Michie: Hi Vivek, Haven’t had time to put together a full update, but I did take a look at the numbers. No material gains in market...
  • Karridy: You should checkout ClickPath’s call to KW tracking.
  • Vivek: George, really enjoying reading about the analysis you guys do. Was wondering if you have an update on this given a couple more weeks have...
  • Vicki Swaim: Dear Mr.Ullman, I hope you can help me with my problem. I ordered a TV stand the end of April that was advertised as a close out item....
  • Luke: It’s a shame we live in such a litigious society. Why should we have to set up an association? Surely we can prevent senseless...
  • George Michie: Josh, we have had shots fired over our bow and our client’s in the past. Usually responsible companies are reasonable about...
  • Ryan: Ok, George, I’m sufficiently scared… Thanks… :-) Incidentally, are there any trademark resources (other than Google...
  • Josh: We have run into trademark issues for several clients, although it has so far been a matter of trying to make “fair use” of a...
  • Mike: THANK YOU! I love you man!! :)
  • Matthew: Francis, We’ve likewise seen the “A-List” phenomenon in the past. Perhaps with Bing.com, there won’t be anymore of...

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