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Category Archive: Blogging

Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld

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Anything That Can Be Spammed, Will

The only marketing channels immune from devolving into the entropic goo of spam are those which require payment (for example, paid seach) and those which are “pull” media (for example, RSS).

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Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

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45 Web Marketing Ideas For Online Retailers (Video)

I recorded my NEMOA presentation and posted video.

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NEMOA: The World Is A’ Changing

NEMOA followup.

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WQMA: Your Web Marketing Questions, Answered

We’ll do our best to answer your questions on this blog, if we can.

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Mike Ullman, J. C. Penney CEO: Hello again!

We receive more customer service requests for J. C. Penney.

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Is Mike Ullman Listening To The Blogosphere? Are You?

Does blogging change the relationship between corporation and customer? I think it does.

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“Unnecessary” Quotation Marks

Here is a “funny” blog.

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Purple Cauliflower Is A Purple Cow

Purple cauliflower is a purple cow.

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“Starting from Scratch: A Paid Search Primer” Finalist For Best PPC Blog Post Of Year

One of of this blog’s posts progresses to the final round of the SEMMYs — the award for best PPC blog post of the year.

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“Starting from Scratch: A Paid Search Primer” Nominated For Best SEM Post Of The Year

Congratulations to Ryan Gibson that his recent blog post, “Starting from Scratch: A Paid Search Primer”, was nominated for a best-post-of-2007 award.

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Google’s Rick Klau Discusses RSS and Recent Changes To Google’s Indexation Algorithm

Just before the holidays, Google’s Rick Klau spent some time chatting with me about RSS, online reputation monitoring, and recent changes to the Google search index algorithm.

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Reports of Blogging’s Death Greatly Exaggerated

McLeod: “If you’re one of these people considering giving up on blogging in exchange for paying more attention to Facebook, Twitter, YouTube and MySpace, or whatever they throw at us mere mortals, bear in mind you are giving up on something rather unique and wonderful.”

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More Tips For Using WordPress As A Web Content Management System

Some thoughts on migrating our corporate site to Wordpress, along with some code snippets.

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Tips For Using WordPress As A Content Management System (CMS)

We report on our progress porting our site to WordPress.

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How Not To Use Pay-Per-Click To Find A Job

This was a new one for me: a job seeker running AdWords against a brand name to try get an interview. Ack!

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Internal Blogs: Less Email, Blogging Training Wheels, Link-sharing, BizCulture

We run an internal blog where all employees can post, and it is working well for us.

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CoComment

CoComment is a browser add-in that tracks responses to comments you leave on other people’s blogs.

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Simple. Words. Sell.

Seth Godin points to research by Steven Johnson comparing book sales success to book language complexity.

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Audits, Blogging, Speed, & WebMaster Central

Links to some recent articles I wrote for Catalog Success magazine.

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Mashable’s 400+ Tools for Photographers, Videobloggers, Podcasters & Musicians

From Mashable, an encyclopedic list of online resources for images, video, and sound. Excellent quality content, and highly effective linkbait.

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Online Marketing Exec Ed Course at UVA’s Darden Biz School

I’m helping organize an open enrollment executive education course on online marketing at UVA’s Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow’s web.

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If A Podcast Falls In The Forest And Nobody Is There To Hear It…

Last Wednesday I was interviewed for “Online Marketing with RSS Ray.” We’re truly in the age of the micro-publisher.

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Feedburner PRO, Now Free

Feeburner PRO is now free. Thanks, Google.

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  • Patrick: Google has started in the right direction and its nice to see that they are helping the environment. Other big companies that consume huge...
  • Alan Rimm-Kaufman: That's a marvelously perverse use of Google's tool -- kudos!
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  • George Michie: Peter, I think the notion of a clean network holds promise, but protestations to the effect: "We're clean, We're clean" aren't going...

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  • Words: 307,812
  • Comments: 1,020

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