Category Archive: Blogging

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld

The only marketing channels immune from devolving into the entropic goo of spam are those which require payment (for example, paid seach) and those which are “pull” media (for example, RSS).

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

I recorded my NEMOA presentation and posted video.

NEMOA followup.

We’ll do our best to answer your questions on this blog, if we can.

We receive more customer service requests for J. C. Penney.

Does blogging change the relationship between corporation and customer? I think it does.

Here is a “funny” blog.

Purple cauliflower is a purple cow.

One of of this blog’s posts progresses to the final round of the SEMMYs — the award for best PPC blog post of the year.

Congratulations to Ryan Gibson that his recent blog post, “Starting from Scratch: A Paid Search Primer”, was nominated for a best-post-of-2007 award.

Just before the holidays, Google’s Rick Klau spent some time chatting with me about RSS, online reputation monitoring, and recent changes to the Google search index algorithm.

McLeod: “If you’re one of these people considering giving up on blogging in exchange for paying more attention to Facebook, Twitter, YouTube and MySpace, or whatever they throw at us mere mortals, bear in mind you are giving up on something rather unique and wonderful.”

Some thoughts on migrating our corporate site to Wordpress, along with some code snippets.

We report on our progress porting our site to WordPress.

This was a new one for me: a job seeker running AdWords against a brand name to try get an interview. Ack!

We run an internal blog where all employees can post, and it is working well for us.

CoComment is a browser add-in that tracks responses to comments you leave on other people’s blogs.

Seth Godin points to research by Steven Johnson comparing book sales success to book language complexity.

Links to some recent articles I wrote for Catalog Success magazine.

From Mashable, an encyclopedic list of online resources for images, video, and sound. Excellent quality content, and highly effective linkbait.

I’m helping organize an open enrollment executive education course on online marketing at UVA’s Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow’s web.

Last Wednesday I was interviewed for “Online Marketing with RSS Ray.” We’re truly in the age of the micro-publisher.

Feeburner PRO is now free. Thanks, Google.