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Author: Ryan

RKG is Again Named One of Inc. Magazine’s Fastest Growing Companies

The Rimm-Kaufman Group has once again been named to Inc. Magazine’s list of the Fastest Growing Private Companies in America.

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Paid Search ROI at SMX Advanced 2009

RKG will be speaking at SMX Advanced 2009 in Seattle, WA. Drop us a line if you’d like to meet up at the show.

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Google’s Web PlusBox & Wonder Wheel Test?

Today I noticed a new feature on my Google results pages: A “web” plus box that expands to show new SERP features.

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Yahoo Rich Ads in Search: Paying A Premium for Brand?

Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo’s bottom line, than with those of their advertisers.

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Offline Success in Search: SMX West 2009

Drop us a line if you’d like to meet up at SMX West 2009 in Santa Clara, CA. We’ll be speaking on techniques for measuring the offline success of search.

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Discovering Untracked PPC Sales

What would your paid search program look like if it was missing 50% of the sales that it was generating? Would you alter your bidding?

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Shop.org Strategy and Innovation Forum ‘09

Our first show of 2009 also happens to be the first show of the year for the crew over at Shop.org.

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Learn Practical Dayparting Tips at SMX East

If you’ll be at SMX East October 6-8, we’d love to meet up at the show.

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Join the Rimm-Kaufman Group at the Shop.org Annual Summit

Are you headed to the Shop.org Annual Summit next week? We’re participating and would be happy to meet up at the show.

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RKG named one of Inc. Magazine’s fastest growing companies

The Rimm-Kaufman Group, a Charlottesville-based search marketing agency, has been named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America.

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Eight Important Online Retail (and Marketing) Policy Issues

Scott Silverman of Shop.org talks about internet privacy, interstate collection of sales tax and other issues facing online retailers.

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Webinar: The Keys to PPC for Online Retailers

Ryan will be presenting some key tactics for managing an effective paid search program.

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RKG Leads 3 Sessions at ACCM 2008 (and 25% discount)

We’re leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.

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RKG at the 2008 DMA B-to-B Conference

We’re speaking at the DMA B2B Marketing Conference March 3-5.

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Starting from Scratch: A Paid Search Primer

How do you get started marketing your products via paid search? Here are a few high-level strategies to keep in mind when launching a PPC program from scratch.

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Recent Comments

  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

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