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Author Archive: Ryan

Eight Important Online Retail (and Marketing) Policy Issues

Scott Silverman of Shop.org talks about internet privacy, interstate collection of sales tax and other issues facing online retailers.

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Webinar: The Keys to PPC for Online Retailers

Ryan will be presenting some key tactics for managing an effective paid search program.

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RKG Leads 3 Sessions at ACCM 2008 (and 25% discount)

We’re leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.

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RKG at the 2008 DMA B-to-B Conference

We’re speaking at the DMA B2B Marketing Conference March 3-5.

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Starting from Scratch: A Paid Search Primer

How do you get started marketing your products via paid search? Here are a few high-level strategies to keep in mind when launching a PPC program from scratch.

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  • George Michie: Thank you for your insights, Mark! It's good to get different perspectives.
  • Mark Pilipczuk: Thanks for taking the time to look into my model and commenting back, George. I re-checked my model to make sure there were no...
  • SYP: I am honored to be mentioned in such esteemed company. Thank you. Virtual single malts all around. :) --So Young.
  • Web Design Zoo: Thanks for that. Already had Dan Cederholm's book, may use my amazon vouchers and get a few of these titles.
  • George Michie: Interesting idea, Mark, but I'm not sure I agree with your analysis. I thought of this the following way. Let's say the AOV is $100...
  • Martin Botťánek: Very interesting and well written article. Thanks. Actually, I believe almost everyone in marketing understands that spending...
  • Mark Pilipczuk: Very useful. I hope folks take the time to read and understand this. I played around with the numbers on my own because I asked...
  • George Michie: Hi Ankur, We think these are important questions, but we don't think the answer is the same for every company. Not every company...
  • Ankur Mody: Hi Alan, This is like advanced PPC from a statistician point of view. I feel you are posing a question and answering at the same time...
  • Capitol Hill Condo: This is some very interesting information about how real estate will be advertised on google.
  • Mark Pilipczuk: The inability for a lot of companies to hire within 120 days for senior level positions is a problem that, like Harry, I find far...
  • Simonbike: I love your blog...really. Did you already hear about water on mars? :)
  • John: Like I expected Google has lost money due to the recent 'slap' of 1th April. Hopefully they learned from this that there is a good...
  • j: thank u so much! i think this saved me from the recurring orders that proactiv kept sending me. i even called them to cancel and it wasn't...
  • James: 13. Tom, February 22, 2008: When I do row B, it gives an “The formula contains unrecognized text”… And so when I paste the values,...

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