Author: Ryan
Paid Search ROI at SMX Advanced 2009
| Title: | Paid Search ROI at SMX Advanced 2009 |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/26/smx_advanced_2009/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 26, 2009
- 0 comments
RKG will be speaking at SMX Advanced 2009 in Seattle, WA. Drop us a line if you’d like to meet up at the show.
read more...Google’s Web PlusBox & Wonder Wheel Test?
| Title: | Google’s Web PlusBox & Wonder Wheel Test? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/25/google-web-plusbox/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 25, 2009
- 8 comments
Today I noticed a new feature on my Google results pages: A “web” plus box that expands to show new SERP features.
read more...Yahoo Rich Ads in Search: Paying A Premium for Brand?
| Title: | Yahoo Rich Ads in Search: Paying A Premium for Brand? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/02/24/yahoo-rich-ads-in-search-paying-a-premium-for-brand/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 24, 2009
- 3 comments
Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo’s bottom line, than with those of their advertisers.
read more...Offline Success in Search: SMX West 2009
| Title: | Offline Success in Search: SMX West 2009 |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/15/offline-success-in-search-smx-west-2009/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 15, 2009
- 0 comments
Drop us a line if you’d like to meet up at SMX West 2009 in Santa Clara, CA. We’ll be speaking on techniques for measuring the offline success of search.
read more...Discovering Untracked PPC Sales
| Title: | Discovering Untracked PPC Sales |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/13/discovering-untracked-ppc-sales/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 13, 2009
- 10 comments
What would your paid search program look like if it was missing 50% of the sales that it was generating? Would your alter your bidding?
read more...Shop.org Strategy and Innovation Forum ‘09
| Title: | Shop.org Strategy and Innovation Forum ‘09 |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/09/shoporg-strategy-and-innovation-forum-09/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 9, 2009
- 0 comments
Our first show of 2009 also happens to be the first show of the year for the crew over at Shop.org.
read more...Learn Practical Dayparting Tips at SMX East
| Title: | Learn Practical Dayparting Tips at SMX East |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/22/learn-practical-dayparting-tips-at-smx-east/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 22, 2008
- 0 comments
If you’ll be at SMX East October 6-8, we’d love to meet up at the show.
read more...Join the Rimm-Kaufman Group at the Shop.org Annual Summit
| Title: | Join the Rimm-Kaufman Group at the Shop.org Annual Summit |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/04/join-the-rimm-kaufman-group-at-the-shoporg-annual-summit/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 4, 2008
- 0 comments
Are you headed to the Shop.org Annual Summit next week? We’re participating and would be happy to meet up at the show.
read more...RKG named one of Inc. Magazine’s fastest growing companies
| Title: | RKG named one of Inc. Magazine’s fastest growing companies |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/20/inc-500/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 20, 2008
- 11 comments
The Rimm-Kaufman Group, a Charlottesville-based search marketing agency, has been named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America.
read more...Eight Important Online Retail (and Marketing) Policy Issues
| Title: | Eight Important Online Retail (and Marketing) Policy Issues |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/05/28/online-policy-issues/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 28, 2008
- 2 comments
Scott Silverman of Shop.org talks about internet privacy, interstate collection of sales tax and other issues facing online retailers.
read more...Webinar: The Keys to PPC for Online Retailers
| Title: | Webinar: The Keys to PPC for Online Retailers |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/05/06/webinar-the-keys-to-ppc-for-online-retailers/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 6, 2008
- 0 comments
Ryan will be presenting some key tactics for managing an effective paid search program.
read more...RKG Leads 3 Sessions at ACCM 2008 (and 25% discount)
| Title: | RKG Leads 3 Sessions at ACCM 2008 (and 25% discount) |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/20/rkg-accm-2008/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 20, 2008
- 0 comments
We’re leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.
read more...RKG at the 2008 DMA B-to-B Conference
| Title: | RKG at the 2008 DMA B-to-B Conference |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/20/rkg-at-the-2008-dma-b-to-b-conference/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 20, 2008
- 0 comments
We’re speaking at the DMA B2B Marketing Conference March 3-5.
read more...Starting from Scratch: A Paid Search Primer
| Title: | Starting from Scratch: A Paid Search Primer |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/20/starting-from-scratch-a-paid-search-primer/ |
| Printed: | July 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 20, 2007
- 30 comments
How do you get started marketing your products via paid search? Here are a few high-level strategies to keep in mind when launching a PPC program from scratch.
read more...