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Author Archive: Pfeifer

Darden’s Phil Pfeifer Turns The Long Tail On Its Head

My beef is not so much about the Long Tail concept as it is with the name.

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  • Matthew: We use Joomla, I don't see why people complain about it, its very easy to follow and recently we launched JoomlaMafia.com for a place to...
  • Patrick: Google has started in the right direction and its nice to see that they are helping the environment. Other big companies that consume huge...
  • Alan Rimm-Kaufman: That's a marvelously perverse use of Google's tool -- kudos!
  • Tad Miller: The sad thing is, even if you don't select those really bad synonyms, Google's Expanded Broad Match will show them for you. I've...
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  • Xurxo: Ryan, you're right on the money for some advertisers when you said that "the best solution involves a combination of geo-targeted terms...
  • Brook Schaaf: It is worth pointing out that search management agencies, which I understand Rimm Kaufmann to be, often regard affiliates as...
  • George Michie: Peter, I think the notion of a clean network holds promise, but protestations to the effect: "We're clean, We're clean" aren't going...

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