Author Archive: Matt
Customer Type Matchback Analysis & Lifetime Value
- June 18, 2008
- 0 comments
Measuring new customer acquisitions and lifetime value calculations applies not only to traditional marketing, but paid search too.
read more...May 08 Paid Search Share Steady, Google At 81%
- June 5, 2008
- 4 comments
May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.
read more...Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth
- June 2, 2008
- 3 comments
“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld
Paid Search Share Q1 ‘08: Google Up, Yahoo Down, Microsoft Steady
- May 5, 2008
- 2 comments
Looking at Q1 numbers for our client base, Google continues to gain paid search market share.
read more...Search Engine Market Share
- September 30, 2006
- 0 comments
Last time, I discussed the unclear future direction of Ask.com. Would the search engine cut it’s previous plans to launch and develop a world class platform? TBD. As for now, the only clear conclusion is that Ask wants more traffic and is willing to go to great advertising lengths to get it.
The plot thickens:
At an […]
Ask.com’s Next Steps - To ‘Platform’ or not to ‘Platform’?
- September 22, 2006
- 0 comments
Mixed messages on the future of Ask.com paid search platform. Will Ask ever compete with the big players?
read more...