Author: Matt
Google AdWords Plusbox Revisited
| Title: | Google AdWords Plusbox Revisited |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/08/plusbox-revisited/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 8, 2009
- 9 comments
New Google AdWords Plusbox Functionality, SERP Layout & Notable Data Updates
read more...Bing Shopping & PPC Ads
| Title: | Bing Shopping & PPC Ads |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/17/bing-shopping/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 17, 2009
- 6 comments
A look at how Bing Shopping (formerly MSN Shopping) integrates with paid search advertising.
read more...AdWords $20 Million Class Action Payout
| Title: | AdWords $20 Million Class Action Payout |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/12/adwords-20-million-settlement/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 12, 2009
- 2 comments
Find Out if the Settlement Applies to You.
read more...Google PlusBox Performance Results
| Title: | Google PlusBox Performance Results |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/12/google-plusbox-results/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 12, 2009
- 10 comments
Reaction to 6-months of Google AdWords’ PlusBox performance data.
read more...Keep Day-Parting Up to Date
| Title: | Keep Day-Parting Up to Date |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/23/keep-day-parting-up-to-date/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 23, 2009
- 0 comments
It’s important to make sure that your day-parting bid logic changes with the demand. We’ve seen a number of our client’s day-parting rules move up and/or down when compared to 2008.
read more...Challenges with Microsoft adCenter Normalization
| Title: | Challenges with Microsoft adCenter Normalization |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/13/adcenter-ad-serving-normalization/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 13, 2009
- 1 comment
MSN adCenter’s normalization and ad serving logic can cause some undesired effects.
read more...Early Read on Google’s New Mobile Phone Network Setting
| Title: | Early Read on Google’s New Mobile Phone Network Setting |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/12/12/mobile-device-setting/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 12, 2008
- 2 comments
Google’s New Mobile Device Network Distribution Setting – Should We Care?
read more...Google Now Displaying SKUs in Paid Results
| Title: | Google Now Displaying SKUs in Paid Results |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/27/adwords-plusbox/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 27, 2008
- 11 comments
Helpful or harmful to users and advertisers?
read more...Early Read on Google’s Quality Score Changes
| Title: | Early Read on Google’s Quality Score Changes |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/23/google-quality-score-changes-early-results/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 23, 2008
- 10 comments
Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.
read more...Customer Type Matchback Analysis & Lifetime Value
| Title: | Customer Type Matchback Analysis & Lifetime Value |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/06/18/matchback-analysis/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 18, 2008
- 0 comments
Measuring new customer acquisitions and lifetime value calculations applies not only to traditional marketing, but paid search too.
read more...May 08 Paid Search Share Steady, Google At 81%
| Title: | May 08 Paid Search Share Steady, Google At 81% |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/06/05/paid-search-market-share-may-2008/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 5, 2008
- 4 comments
May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.
read more...Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth
| Title: | Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/06/02/fred-reichheld-discusses-the-importance-of-customer-loyalty-to-business-growth/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 2, 2008
- 3 comments
“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld
Paid Search Share Q1 ‘08: Google Up, Yahoo Down, Microsoft Steady
| Title: | Paid Search Share Q1 ‘08: Google Up, Yahoo Down, Microsoft Steady |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/05/05/paid-search-share-q1-08-google-up-yahoo-down-microsoft-steady/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 5, 2008
- 2 comments
Looking at Q1 numbers for our client base, Google continues to gain paid search market share.
read more...Search Engine Market Share
| Title: | Search Engine Market Share |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/09/30/search-engine-market-share/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 30, 2006
- 0 comments
Last time, I discussed the unclear future direction of Ask.com. Would the search engine cut it’s previous plans to launch and develop a world class platform? TBD. As for now, the only clear conclusion is that Ask wants more traffic and is willing to go to great advertising lengths to get it.
The plot thickens:
At an [...]
Ask.com’s Next Steps – To ‘Platform’ or not to ‘Platform’?
| Title: | Ask.com’s Next Steps – To ‘Platform’ or not to ‘Platform’? |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/09/22/askcoms-next-steps-to-platform-or-not-to-platform/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 22, 2006
- 0 comments
Mixed messages on the future of Ask.com paid search platform. Will Ask ever compete with the big players?
read more...