Author: Mark
Get Elastic Interview with George Michie
| Title: | Get Elastic Interview with George Michie |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/03/12/get-elastic-interview-with-george-michie/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 12, 2010
- 0 comments
A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic. Now the tables are turned with George in the hot seat. They discuss the future of paid search as well as current best practices. Read the full interview here.
Technorati Tags: george-michie, [...]
read more...Perils of PPC Click-Through Rate Analysis
| Title: | Perils of PPC Click-Through Rate Analysis |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/03/09/perils-of-ppc-click-through-rate-analysis/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 9, 2010
- 5 comments
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.
read more...Yahoo Q4 ‘09 Financials and PPC Share
| Title: | Yahoo Q4 ‘09 Financials and PPC Share |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/29/yahoo-q4-09-financials-and-ppc-share/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 29, 2010
- 3 comments
Yahoo! announced their Q4 ‘09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in ‘09, there are still troubling numbers deeper in the report and in RKG’s data.
read more...Mobile Paid Search Data: iPhone Dominant, Android Rising
| Title: | Mobile Paid Search Data: iPhone Dominant, Android Rising |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/20/mobile-paid-search-data-iphone-dominant-android-rising/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 20, 2010
- 10 comments
Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.
read more...eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo
| Title: | eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/09/16/ebay-adopting-syndicated-google-ads-dropping-yahoo/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 16, 2009
- 20 comments
Has eBay been phasing out syndicated Yahoo ads in favor of Google’s? RKG records indicate a major change in the search partner landscape.
read more...Bing Click Share Update
| Title: | Bing Click Share Update |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/09/10/bing-click-share-update/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 10, 2009
- 3 comments
Is Bing gaining share?
read more...Did Holiday ‘07 Online Happen Early, Or Are We Yet To See A Last Minute Surge?
| Title: | Did Holiday ‘07 Online Happen Early, Or Are We Yet To See A Last Minute Surge? |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/14/online-holiday-07-came-early/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 14, 2007
- 1 comment
If our Thanksgiving week numbers are any indication, it also appears that more and more consumers are skirting the brick-and-mortar crowds on Black Friday in favor of making purchases online.
read more...