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Author Archive: Larry

RKG at the Shop.org Annual Summit

This year’s gathering is being held September 15-17 in Las Vegas. RKG will be leading roundtables and providing 1:1 Website Critiques. Hope to see you there.

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Rising Gas Prices and Your Marketing Message: Can Fear Persuade?

Some thoughts on a recent Shop.org thread: should online retailers pitch their channel as a money-saving response to that increasingly costly drive to the mall?

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Tune Your Site Search to Sell: June Multichannel Merchant Column

Site search is a conversation, a chance to listen to your customer and respond. Tune it up, and it has the potential to be one of the most ROI-positive investments you’ll make in your site. Is your site search providing maximum return?

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Fast Pages, Tested to Perfection: Marissa Mayer at Google I/O

Ever wondered how Google decides questions ranging from how many results to serve on a page, to the amount of whitespace with which to pad the logo and the most effective color with which to tint the sponsored link box at the top of the page?

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You Can Put The Button in The Right Place But You Still Can’t Make Me Click It: User Interface Norms in Perspective

Embracing design and usability conventions is absolutely foundational — but just 1 critical dimension of sites that sell effectively. What else matters?

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Free Tool to Help Ask the 3 (Make that 4) Most Important Questions about Your Website

Wondering if your site visitors are satisfied and how you can help them? We’re fans of Avinash’s 3 question primary purpose survey. A new free tool makes it easier to ask these questions on your own site.

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RKG At ACCM 2008 in Orlando May 19-22

Heading to ACCM Orlando in a couple of weeks? Give us a holler if you’d like to meet up to talk paid search or website effectiveness. We look forward to leading several sessions at the show and connecting with old and new friends.

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Social Media 101 for Online Retailers: 4 Activities to Shape Your Strategy

The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.

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3 Slots Remain for Conversion Mini-Clinics at DMA B2B Show Next Week

Attending the B2B show in Orlando next week? We have 3 slots available for mini-clinics designed to help you boost site conversion. 30 minute consultation, no cost.

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How to Succeed at Dating: Permission Marketing and Your Site’s Sign-up Pages

Is your site clueless about relationships? Take a look at your sign-up processes and embrace drip irrigation marketing.

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Stop Wrestling Elephants and Start Testing Your Site

It’s taken a few more days than expected, but I’m just about dug out from the Internet Retailer Web Design ‘08 show. The most interesting takeaway from this trip: retailers aren’t yet testing their sites.

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How to Eliminate Selection Bias in Your Customer Satisfaction Surveys

As seen in real life.

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IsabellaOliver.com Overcomes 3 Key Challenges of Online Retail Videos

Because they overcome the typical (and non-trivial) challenges with such panache, it’s worth your time to check out to the great “runway videos” on IsabellaOliver.com.

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Unabashed Plug: Internet Retailer’s First Web Design Conference… and Free Consultations

I’m looking forward to presenting at Internet Retailer’s new Web Design Conference, January 30- February 1, in sunny Miami.

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Words Matter: 11 Reasons Effective Websites Pay Attention to Text

One big reason blogging endures: words matter. Here are 11 reasons why text rocks and its mastery is key to building an effective site.

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With All That Traffic, Does Facebook Test Its Site?

When Facebook makes big changes that affect their users, do they test first?

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How Google’s OpenSocial Can Help Your E-commerce Site’s Design

Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.

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Three People You’ll Meet with Web Analytics 2.0

People are the intelligent, irrational, distracted and determined folks your site needs to serve for your business to succeed. Web Analytics 2.0 is all about people.

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Online Merchandising Trends and Techniques: Session Recap from Online Market World

It was great to share ideas with the smart interesting folks on the OMW online merchandising panel in San Francisco last week. I’ve jotted down a few highlights from the session.

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Aligning Print and Web for Improved Customer Experience: September MCM Column

Get perspectives from Patagonia and Wine Enthusiast in the September “Effective Website” column in Multichannel Merchant.

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An Amazon Without Tabs? Downright Wrong, or Finally Right? You Decide

Yep, the site that made tabs a ubiquitous e-commerce navigation convention is at least considering making them go away.
But of course, Amazon always used tabs incorrectly, anyway. Right?

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NYTimes.com Ends Premium Content, Says Links are OK

While The Times may be a bit late to acknowledge the full effect of search engines, blogs and social media on their business model, they’re happy to ask their readers to help them catch up.

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Halo 3 Tips on E-commerce Testing and Design

“Do people enjoy it? Do they get a sense of speed and purpose?” If you think these questions are worth asking about your site, read on.

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But When Will I Get My Stuff? In Search of Straight Talk about Online Shipping Dates

“When will I get my stuff?” In our experience, that’s what’s top of mind for the customer perusing shipping options on your website’s Checkout. How well does your site answer the question?

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Web Secrets from 1925: Prioritizing for the Attention Economy

Rule #1 of the Attention Economy: if I want to communicate with you (or market to you) I need to capture your attention and earn the right to keep it. Putting first things first and leveraging prominence and prioritization can help your site win a few points in the competition for online attention.

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  • George Michie: Chris, I wouldn't be surprised if that's a real number. Inc says they have 550 employees, so their income would have to be $50...
  • George Michie: Hi Christian, I suppose they take the same percentage hit off their commission that the retailer does. To my thinking it's the...
  • Chris Zaharias: I read the magazine on a flight Sunday and recall seeing iCrossing on there at ~~$100M in revenues, and thought the same thing of...
  • Alan Rimm-Kaufman: Christian -- I didn't mean to imply all retailers will face Q4 losses. But it is not improbable that many retailers will be...
  • Christian Little: Despite the economic crisis, how could most retailers be facing a Q4 loss? For most retail this is the best time of the year, you...
  • Christian Little: That's pretty remarkable...makes me want to build a coupon site lol. Don't coupon sites take a huge hit in commissions though...
  • Stephen Schramke: Sage advice. Thanks for sharing!
  • George Michie: Could be Neil. I have my doubts. My suspicion is that there just isn't much work being done, other than taking commission checks to...
  • Neilzb: Those numbers are pretty remarkable, but if I had to guess I would say that it’s possible that they are just 8 people 'outsourcing' full...
  • Jeff Cornejo: I disagree that a revenue/employee ratio shows ANY kind of profitability. If anything, a mostly-passthrough model, with high...
  • George Michie: Hi Dan, The IP address of the advertiser isn't a factor, anyone can run geo-targeted ads regardless of where their website resides....
  • dan shipe: Hey, me again. What about possible exploits to this system? Adwords must evaluate the geographic region based on the IP address of the...
  • Mark Matsusaki: I think I'm in agreement with the previous posting in that ROI is the metric used by many decision makers to measure the value of...
  • George Michie: Thanks for your comments Ophir, you raise excellent points. Particularly as Geo-targeting competition in different areas moves...
  • SEO Services: Nice Post. Thanks for sharing this information with us.

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