Author: Joy
PPC Conversion Rate Drop? Time to dig in
| Title: | PPC Conversion Rate Drop? Time to dig in |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/01/conversion-rate-drop/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 1, 2009
- 2 comments
Sudden drops in conversion rates can happen for a variety of reasons. Here are some tips for identifying and addressing these issues.
read more...Why are Brand Sales Down?
| Title: | Why are Brand Sales Down? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/09/14/why-are-brand-sales-down/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 14, 2009
- 5 comments
PPC ads do not control brand traffic or sales; rather, other advertising channels, customer referrals, and the power of brand drive brand sales. A dip in PPC brand sales can be related to cannibalization (affiliates, organic listings) or may be down in truth (site issues, competition, decrease in other marketing channels, economic changes).
read more...Yahoo Match Type Games
| Title: | Yahoo Match Type Games |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/04/yahoo-match-type-games/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 4, 2009
- 20 comments
Yahoo seems to be following Google’s lead in broadening their notion of relevance.
read more...