Author: Jake
Your Ad is Only as Effective as your Landing Page
| Title: | Your Ad is Only as Effective as your Landing Page |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/17/your-ad-is-only-as-effective-as-your-landing-page/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 17, 2009
- 5 comments
As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn’t I click on it? The key is that in either case just getting me to click isn’t a win. It’s a two part process: 1) Get my attention, 2) Sell to me.
read more...The Usability Of Everyday Things
| Title: | The Usability Of Everyday Things |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/01/30/the-usability-of-everyday-things/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 30, 2008
- 2 comments
Strange controls on a fridge have little impact. It just takes me an extra minute or so to adjust it so it stops freezing the lettuce in the back of crisper. For a retail site, there’s no similar level of commitment. Design oddities, poorly-labeled buttons, and counter-intuitive shopping processes lead directly to abandons, brand damage, and lost sales.
read more...Conversion “Gotchas” at One of My Favorite Men’s Clothing Stores
| Title: | Conversion “Gotchas” at One of My Favorite Men’s Clothing Stores |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/01/09/jos-a-banks-clearance/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 9, 2008
- 0 comments
Jos. A. Bank’s marketing e-mails work. But each time I get to the site, basic problems with site design and usability prevent me from ordering online.
read more...Amazon nearly ruined my Christmas Spirit: A Lesson in Error Handling
| Title: | Amazon nearly ruined my Christmas Spirit: A Lesson in Error Handling |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/20/amzn-error-handling/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 20, 2007
- 2 comments
No matter what size the online retail outfit, error handling should always be clear, easy, and friendly.
read more...