Author: George
Bing: The Art of Buying Share
| Title: | Bing: The Art of Buying Share |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/30/bing-market-share/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 30, 2009
- 1 comment
It’s hard to buy loyalty.
read more...Ticking Timebombs in your PPC Program?
| Title: | Ticking Timebombs in your PPC Program? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/22/ppc-trademarks/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 22, 2009
- 6 comments
Could inadvertent trademark violations cost your company?
read more...Quality Score: the Hype and the Reality
| Title: | Quality Score: the Hype and the Reality |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/15/quality-score/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 15, 2009
- 8 comments
Hacking through the mythology surrounding Google’s Quality Score.
read more...Bing: A Closer Look at the Numbers
| Title: | Bing: A Closer Look at the Numbers |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/10/bing-numbers/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 10, 2009
- 5 comments
A more careful study yields a different perspective.
read more...Bing: Bang or Bust? Some PPC Data
| Title: | Bing: Bang or Bust? Some PPC Data |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/09/bing-bang-or-bust-some-ppc-data/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 9, 2009
- 4 comments
Bing hasn’t stolen much traffic yet, but the traffic it has taken seems to be high quality and the source may surprise people.
read more...You Can’t Hunt What You Can’t See
| Title: | You Can’t Hunt What You Can’t See |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/08/javascript-tracking-holes/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 8, 2009
- 3 comments
How your PPC efforts are tracked can have a significant impact on the program’s performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.
read more...PPC Client Services: Waiters or Doctors?
| Title: | PPC Client Services: Waiters or Doctors? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/03/ppc-client-services/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 3, 2009
- 6 comments
Is the customer always right? It depends on the service.
read more...Recovery afoot? PPC Benchmarks
| Title: | Recovery afoot? PPC Benchmarks |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/01/ppc-benchmarks-2/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 1, 2009
- 3 comments
The May data is in, and while one month does not a trend make, we certainly like what we see.
read more...Offers for Whom?
| Title: | Offers for Whom? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/28/offers-for-whom/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 28, 2009
- 7 comments
Do offers work for you or against you? The answers aren’t always obvious.
read more...Paid Referrals: Smart Marketing or Corrupt Bargain?
| Title: | Paid Referrals: Smart Marketing or Corrupt Bargain? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/26/paid-referrals/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 26, 2009
- 2 comments
The most powerful marketing comes from happy customers/clients spontaneously spreading the word. But increasingly vendors are saying nice things about each other for money.
read more...Treating Employees Like Rats
| Title: | Treating Employees Like Rats |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/21/treating-employees-like-rats/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 21, 2009
- 11 comments
If you need carrots and sticks to get your employees to work maybe you hired the wrong people.
read more...Google Trademark Policy Change
| Title: | Google Trademark Policy Change |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/18/google-trademark-policy-change/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 18, 2009
- 4 comments
Google announced a major change in trademark policy today.
read more...PPC Agencies: The Roots Determine the Tree
| Title: | PPC Agencies: The Roots Determine the Tree |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/11/ppc-direct-marketing-or-branding/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 11, 2009
- 4 comments
My monthly column at SEL, in case you missed it.
read more...Customer Loyalty: A Case Study
| Title: | Customer Loyalty: A Case Study |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/06/customer-loyalty-a-case-study/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 6, 2009
- 1 comment
Customer lifetime value comes from protecting your customer’s interests.
read more...Social Media and Retail Marketing
| Title: | Social Media and Retail Marketing |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/30/social-media-and-retail-marketing/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 30, 2009
- 9 comments
A viral marketing idea using social media.
read more...PPC Trends: Recovery on the Distant Horizon?
| Title: | PPC Trends: Recovery on the Distant Horizon? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/28/ppc-trends/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 28, 2009
- 2 comments
Seems like April wasn’t quite as bad as the previous months. More feedback wanted.
read more...Lifetime Value and Online Marketing
| Title: | Lifetime Value and Online Marketing |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/23/lifetime-value-and-online-marketing/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 23, 2009
- 8 comments
New customers may have more value than you think. Some old and new ideas for measuring the true value of new customers, and how this might impact your online marketing targets.
read more...Rational vs Irrational Behavior in PPC
| Title: | Rational vs Irrational Behavior in PPC |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/20/irrational-competitors/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 20, 2009
- 7 comments
Does it help you, or hurt you when your competitors behave irrationally?
read more...Paid Search Buying Cycle: More thoughts
| Title: | Paid Search Buying Cycle: More thoughts |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/15/ppc-buying-cycle-2/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 15, 2009
- 5 comments
More scratchings on the so called PPC buying cycle.
read more...Smart Bidding Requires Smart Clusters
| Title: | Smart Bidding Requires Smart Clusters |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/13/keyword-tagging/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 13, 2009
- 6 comments
My monthly column for Search Engine Land in case you missed it.
read more...Amazon’s Gut Shot to Affiliates
| Title: | Amazon’s Gut Shot to Affiliates |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/07/amazons-gut-shot-to-affiliates/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 7, 2009
- 17 comments
Follow up on Amazon’s change in policy, and why it’s so hard for others to follow suit.
read more...Affiliate Death Blow? Amazon Fires a Shot across the bow
| Title: | Affiliate Death Blow? Amazon Fires a Shot across the bow |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/06/affiliate-death-blow/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 6, 2009
- 10 comments
Amazon bars affiliates from PPC advertising.
read more...Paid Search Market Share by Engine: Yahoo Resurgent?
| Title: | Paid Search Market Share by Engine: Yahoo Resurgent? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/30/paid-search-market-share-by-engine-yahoo-resurgent/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 30, 2009
- 3 comments
We took a look at “Market Share” of the big three engines over time and saw some interesting trends.
read more...Evaluating PPC Performance in a Down Economy
| Title: | Evaluating PPC Performance in a Down Economy |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/16/evaluating-ppc-in-2009/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 16, 2009
- 6 comments
Is your PPC program hitting on all cylinders in this environment? The stakes are higher than ever.
read more...PPC Workshop/Bootcamp?
| Title: | PPC Workshop/Bootcamp? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/11/ppc-workshopbootcamp/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 11, 2009
- 7 comments
Anyone interested in studying at RKG U?
read more...