Author: George
SMN Webinar Feb 18th
| Title: | SMN Webinar Feb 18th |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/08/smn-webinar-feb-18th/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 8, 2010
- 0 comments
Search Marketing Now webinar on the Long Tail.
read more...Shopper Profiles and Conversion Rates Part II
| Title: | Shopper Profiles and Conversion Rates Part II |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/02/shopper-profiles-personas/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 2, 2010
- 5 comments
Search shopper personas anyone?
read more...Shopper Profiles and Conversion Rates Part I
| Title: | Shopper Profiles and Conversion Rates Part I |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/01/buying-cycle-or-user-skill/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 1, 2010
- 4 comments
If not a buying cycle, what is going on?
read more...Credit Attribution Survey
| Title: | Credit Attribution Survey |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/27/credit-attribution-survey/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 27, 2010
- 5 comments
Multichannel attribution is tricky. How are you handling it?
read more...Evaluating a Paid Search Program
| Title: | Evaluating a Paid Search Program |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/25/evaluating-a-paid-search-program/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 25, 2010
- 10 comments
A layered approach to assessing paid search effectiveness. Now is the time to raise the bar.
read more...Broad Match is No Substitute for the Tail
| Title: | Broad Match is No Substitute for the Tail |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/19/broad-match-is-no-substitute-for-the-tail/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 19, 2010
- 5 comments
Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.
read more...2009 Best of RKG Blog
| Title: | 2009 Best of RKG Blog |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/14/2009-best-of-rkg-blog/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 14, 2010
- 2 comments
A collection of our most enduring posts from 2009
read more...December Paid Search Benchmarks
| Title: | December Paid Search Benchmarks |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/11/december-paid-search-benchmarks/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 11, 2010
- 3 comments
December growth rates were okay, but the downward trend from October is puzzling.
read more...How Low is Low?
| Title: | How Low is Low? |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/08/how-low-is-low/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 8, 2010
- 14 comments
Dirty Rotten Scoundrels. Affiliate cheats and SEO link spammers.
read more...How Important is the “Tail”? An Emperical Study
| Title: | How Important is the “Tail”? An Emperical Study |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/04/ppc-head-tail/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 4, 2010
- 28 comments
The long tail matters.
read more...Can Agencies be Rated?
| Title: | Can Agencies be Rated? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/28/can-agencies-be-rated/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 28, 2009
- 10 comments
The Forrester rankings are clearly meaningless. However, we couldn’t really rank our competitors either.
read more...PPC Landing Pages: Choose Wisely
| Title: | PPC Landing Pages: Choose Wisely |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/22/ppc-landing-pages/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 22, 2009
- 9 comments
Landing pages matter in paid search. Don’t let robots pick yours.
read more...Interview: SEO Expert Adam Audette
| Title: | Interview: SEO Expert Adam Audette |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/17/interview-seo-expert-adam-audette/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 17, 2009
- 2 comments
Interview with SEO Expert Adam Audette.
read more...Management and Micromanagement
| Title: | Management and Micromanagement |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/14/management-and-micromanagement/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 14, 2009
- 0 comments
Joel says micromanaging vendors is essential. I say, it depends.
read more...Top Marketer of 2009!
| Title: | Top Marketer of 2009! |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/09/top-marketer-of-2009/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 9, 2009
- 6 comments
And the nominees are…
read more...The Marketing Mindset
| Title: | The Marketing Mindset |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/07/marketing-mindset/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 7, 2009
- 4 comments
Each marketing vehicle demands a different mindset from its practitioners.
read more...“Gifts for him” and other rat holes to avoid
| Title: | “Gifts for him” and other rat holes to avoid |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/04/gift-keywords-to-avoid/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 4, 2009
- 4 comments
Just because there’s traffic doesn’t mean you want to pay for it.
read more...Tale of the Tape: November Paid Search
| Title: | Tale of the Tape: November Paid Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/02/november-paid-search-benchmarks/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 2, 2009
- 6 comments
The numbers are in, and show some intriguing trends.
read more...PPC: The Syndication Networks
| Title: | PPC: The Syndication Networks |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/11/23/ppc-the-syndication-networks/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 23, 2009
- 11 comments
The value of traffic from each network partner varies. Allowing advertisers to control what they pay for traffic from each would benefit the advertisers, the quality publishers, and the engines.
read more...SEM: Pricing Revolution
| Title: | SEM: Pricing Revolution |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/11/16/sem-pricing-models-3/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 16, 2009
- 22 comments
Change is coming, and it’s about time!
read more...Economic Thaw: Spring is Here!
| Title: | Economic Thaw: Spring is Here! |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/11/10/economic-thaw-spring-is-here/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 10, 2009
- 3 comments
Data and other observations indicate that holiday 2009 should be a good one!
read more...Nielsen Study in Ad Age: Confusion Abounds
| Title: | Nielsen Study in Ad Age: Confusion Abounds |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/11/09/nielsen-study-in-ad-age-confusion-abounds/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 9, 2009
- 4 comments
To some minds, search engine marketing got a bum rap in last week’s Ad Age article reporting on a recent Nielsen report. Teasing out the context and some follow up questions with Ken Cassar helped to clarify the point.
read more...Quality Score and PPC Management
| Title: | Quality Score and PPC Management |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/11/04/quality-score-and-ppc-management/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 4, 2009
- 9 comments
Quality Score and Bid play equal roles in determining an ads visibility, but that doesn’t mean you should spend the same amount of time working on each.
read more...Coupon Affiliates Can Prove Their Value
| Title: | Coupon Affiliates Can Prove Their Value |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/11/02/coupon-affiliate-value/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 2, 2009
- 18 comments
Do coupon affiliates drive incremental sales? I’m doubtful, but willing to eat my words if one of the big dogs is willing to participate in this test.
read more...PPC: The Wrong Way to Improve Efficiency
| Title: | PPC: The Wrong Way to Improve Efficiency |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/28/ppc-the-wrong-way-to-improve-efficiency/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 28, 2009
- 8 comments
Study the data carefully before making rash moves.
read more...