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Author: George

Bing: The Art of Buying Share

It’s hard to buy loyalty.

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Ticking Timebombs in your PPC Program?

Could inadvertent trademark violations cost your company?

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Quality Score: the Hype and the Reality

Hacking through the mythology surrounding Google’s Quality Score.

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Bing: A Closer Look at the Numbers

A more careful study yields a different perspective.

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Bing: Bang or Bust? Some PPC Data

Bing hasn’t stolen much traffic yet, but the traffic it has taken seems to be high quality and the source may surprise people.

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You Can’t Hunt What You Can’t See

How your PPC efforts are tracked can have a significant impact on the program’s performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.

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PPC Client Services: Waiters or Doctors?

Is the customer always right? It depends on the service.

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Recovery afoot? PPC Benchmarks

The May data is in, and while one month does not a trend make, we certainly like what we see.

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Offers for Whom?

Do offers work for you or against you? The answers aren’t always obvious.

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Paid Referrals: Smart Marketing or Corrupt Bargain?

The most powerful marketing comes from happy customers/clients spontaneously spreading the word. But increasingly vendors are saying nice things about each other for money.

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Treating Employees Like Rats

If you need carrots and sticks to get your employees to work maybe you hired the wrong people.

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Google Trademark Policy Change

Google announced a major change in trademark policy today.

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PPC Agencies: The Roots Determine the Tree

My monthly column at SEL, in case you missed it.

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Customer Loyalty: A Case Study

Customer lifetime value comes from protecting your customer’s interests.

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Social Media and Retail Marketing

A viral marketing idea using social media.

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PPC Trends: Recovery on the Distant Horizon?

Seems like April wasn’t quite as bad as the previous months. More feedback wanted.

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Lifetime Value and Online Marketing

New customers may have more value than you think. Some old and new ideas for measuring the true value of new customers, and how this might impact your online marketing targets.

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Rational vs Irrational Behavior in PPC

Does it help you, or hurt you when your competitors behave irrationally?

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Paid Search Buying Cycle: More thoughts

More scratchings on the so called PPC buying cycle.

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Smart Bidding Requires Smart Clusters

My monthly column for Search Engine Land in case you missed it.

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Amazon’s Gut Shot to Affiliates

Follow up on Amazon’s change in policy, and why it’s so hard for others to follow suit.

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Affiliate Death Blow? Amazon Fires a Shot across the bow

Amazon bars affiliates from PPC advertising.

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Paid Search Market Share by Engine: Yahoo Resurgent?

We took a look at “Market Share” of the big three engines over time and saw some interesting trends.

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Evaluating PPC Performance in a Down Economy

Is your PPC program hitting on all cylinders in this environment? The stakes are higher than ever.

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PPC Workshop/Bootcamp?

Anyone interested in studying at RKG U?

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Recent Comments

  • Nancy Kast: I am writing about your billing and online services. I have been receiving calls saying my bill is not paid. My husband pays all our...
  • Marc Adelman: George, Thanks for sharing this data. From an online buzz perspective, Bing is making a big splash. Everyone is talking about it....
  • George Michie: Hi Dennis, I’m not a lawyer, so take anything I say on this with a grain of salt (and please don’t sue us if we’re...
  • survey online: unfortunatelly i have to say that Google tools are the easiest survey web
  • Dennis Yu: Alan, We’ve had several C&D’s sent to us for seemingly innocuous issues. One of our casual dining clients bid on a...
  • George Michie: Hi Vivek, Haven’t had time to put together a full update, but I did take a look at the numbers. No material gains in market...
  • Karridy: You should checkout ClickPath’s call to KW tracking.
  • Vivek: George, really enjoying reading about the analysis you guys do. Was wondering if you have an update on this given a couple more weeks have...
  • Vicki Swaim: Dear Mr.Ullman, I hope you can help me with my problem. I ordered a TV stand the end of April that was advertised as a close out item....
  • Luke: It’s a shame we live in such a litigious society. Why should we have to set up an association? Surely we can prevent senseless...
  • George Michie: Josh, we have had shots fired over our bow and our client’s in the past. Usually responsible companies are reasonable about...
  • Ryan: Ok, George, I’m sufficiently scared… Thanks… :-) Incidentally, are there any trademark resources (other than Google...
  • Josh: We have run into trademark issues for several clients, although it has so far been a matter of trying to make “fair use” of a...
  • Mike: THANK YOU! I love you man!! :)
  • Matthew: Francis, We’ve likewise seen the “A-List” phenomenon in the past. Perhaps with Bing.com, there won’t be anymore of...

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