Author: George
It’s not a Bug it’s a Feature
| Title: | It’s not a Bug it’s a Feature |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/03/15/its-not-a-bug-its-a-feature/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 15, 2010
- 16 comments
An update on what we thought was a bug.
read more...Interview with Lance Loveday
| Title: | Interview with Lance Loveday |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/03/10/interview-with-lance-loveday/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 10, 2010
- 4 comments
My interview with Lance Loveday of Closed-Loop Marketing
read more...Yah Hoo for Yahoo!
| Title: | Yah Hoo for Yahoo! |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/03/01/yah-hoo-for-yahoo/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 1, 2010
- 7 comments
Yahoo’s new syndication bidding controls should be a big win for everyone!
read more...Interview with Linda Bustos of Elastic Path
| Title: | Interview with Linda Bustos of Elastic Path |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/16/interview-linda-bustos/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 16, 2010
- 9 comments
Linda is one of the smartest people in online marketing.
read more...Maximizing ROI: The Wrong Game
| Title: | Maximizing ROI: The Wrong Game |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/15/maximizing-roi-the-wrong-game/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 15, 2010
- 7 comments
How could something that sounds so good, be so wrong-headed?
read more...Bing Surges: Google buys TV ads
| Title: | Bing Surges: Google buys TV ads |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/10/bing-surges-google-buys-tv-ads/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 10, 2010
- 2 comments
Bing came out of the gates hard in 2010!
read more...SMN Webinar Feb 18th
| Title: | SMN Webinar Feb 18th |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/08/smn-webinar-feb-18th/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 8, 2010
- 0 comments
Search Marketing Now webinar on the Long Tail.
read more...Shopper Profiles and Conversion Rates Part II
| Title: | Shopper Profiles and Conversion Rates Part II |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/02/shopper-profiles-personas/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 2, 2010
- 7 comments
Search shopper personas anyone?
read more...Shopper Profiles and Conversion Rates Part I
| Title: | Shopper Profiles and Conversion Rates Part I |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/01/buying-cycle-or-user-skill/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 1, 2010
- 4 comments
If not a buying cycle, what is going on?
read more...Credit Attribution Survey
| Title: | Credit Attribution Survey |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/27/credit-attribution-survey/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 27, 2010
- 5 comments
Multichannel attribution is tricky. How are you handling it?
read more...Evaluating a Paid Search Program
| Title: | Evaluating a Paid Search Program |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/25/evaluating-a-paid-search-program/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 25, 2010
- 11 comments
A layered approach to assessing paid search effectiveness. Now is the time to raise the bar.
read more...Broad Match is No Substitute for the Tail
| Title: | Broad Match is No Substitute for the Tail |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/19/broad-match-is-no-substitute-for-the-tail/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 19, 2010
- 5 comments
Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.
read more...2009 Best of RKG Blog
| Title: | 2009 Best of RKG Blog |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/14/2009-best-of-rkg-blog/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 14, 2010
- 2 comments
A collection of our most enduring posts from 2009
read more...December Paid Search Benchmarks
| Title: | December Paid Search Benchmarks |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/11/december-paid-search-benchmarks/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 11, 2010
- 3 comments
December growth rates were okay, but the downward trend from October is puzzling.
read more...How Low is Low?
| Title: | How Low is Low? |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/08/how-low-is-low/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 8, 2010
- 15 comments
Dirty Rotten Scoundrels. Affiliate cheats and SEO link spammers.
read more...How Important is the “Tail”? An Emperical Study
| Title: | How Important is the “Tail”? An Emperical Study |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/04/ppc-head-tail/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 4, 2010
- 33 comments
The long tail matters.
read more...Can Agencies be Rated?
| Title: | Can Agencies be Rated? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/28/can-agencies-be-rated/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 28, 2009
- 10 comments
The Forrester rankings are clearly meaningless. However, we couldn’t really rank our competitors either.
read more...PPC Landing Pages: Choose Wisely
| Title: | PPC Landing Pages: Choose Wisely |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/22/ppc-landing-pages/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 22, 2009
- 12 comments
Landing pages matter in paid search. Don’t let robots pick yours.
read more...Interview: SEO Expert Adam Audette
| Title: | Interview: SEO Expert Adam Audette |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/17/interview-seo-expert-adam-audette/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 17, 2009
- 2 comments
Interview with SEO Expert Adam Audette.
read more...Management and Micromanagement
| Title: | Management and Micromanagement |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/14/management-and-micromanagement/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 14, 2009
- 0 comments
Joel says micromanaging vendors is essential. I say, it depends.
read more...Top Marketer of 2009!
| Title: | Top Marketer of 2009! |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/09/top-marketer-of-2009/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 9, 2009
- 6 comments
And the nominees are…
read more...The Marketing Mindset
| Title: | The Marketing Mindset |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/07/marketing-mindset/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 7, 2009
- 4 comments
Each marketing vehicle demands a different mindset from its practitioners.
read more...“Gifts for him” and other rat holes to avoid
| Title: | “Gifts for him” and other rat holes to avoid |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/04/gift-keywords-to-avoid/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 4, 2009
- 4 comments
Just because there’s traffic doesn’t mean you want to pay for it.
read more...Tale of the Tape: November Paid Search
| Title: | Tale of the Tape: November Paid Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/12/02/november-paid-search-benchmarks/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 2, 2009
- 6 comments
The numbers are in, and show some intriguing trends.
read more...PPC: The Syndication Networks
| Title: | PPC: The Syndication Networks |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/11/23/ppc-the-syndication-networks/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 23, 2009
- 13 comments
The value of traffic from each network partner varies. Allowing advertisers to control what they pay for traffic from each would benefit the advertisers, the quality publishers, and the engines.
read more...