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Author: Alan

ASCII Art Adwords Worm

The worms.com ASCII wriggler gave me a chuckle.

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Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

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GreaseMonkey: Google Reader Gold Stars Automatically Post To Delicious

Mentioned earlier, the GreaseMonkey script which pushes starred items from Google Reader into Delicious.

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GreaseMonkey: Hacking Web Apps So They Work The Way YOU Want

GreaseMonkey lets you change how other people’s web pages look and how they function — just in your own browser, of course.

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Google Microformats Will Have Large Impact On Online Retail — Not All Good

For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.

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Transparency and Accountability

Transparency makes for better business, and for better government.

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Don’t Want Catalog, Perhaps You’d Like Email?

Tonight I opted out of several catalog mailing lists to reduce excess mail; none suggested email.

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Walmart And Target Geographic Growth, Animated

Interesting animations of Walmart & Target geographic expansion.

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Marketing Campaigns Must Show Incremental Lift, Not Just Sales

Two excellent posts about incrementality and matchbacks.

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FeedBurner, Google, And The 502 / 503 Error

Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.

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Feedburner To Google Account Transfer Considered Harmful: We Advise Waiting

Feedburner users: we recommend delaying migrating to Google Accounts as long as possible, as the current process is broken.

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Best First Link For Beginner SEO

Here’s my new favorite response to the friends-and-family question, “so, how do I get my website to show up higher on Google?”

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Did Your RSS Counts Drop After Migrating to Google Accounts?

Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?

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Online, We’re Judged By Everything We Write

James Andrews: ‘True confession but I’m in one of those towns where I scratch my head and say “I would die if I had to live here!”‘

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Google Shuts Down Google Catalog Search

The end of an experiment.

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2008 vs. 2007 Q4 Paid Search Results

Here are some aggregate charts of our clients’ results in the fourth quarter of 2008 vs. 2007.

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The Work Email Inbox Overfloweth?

Anyone else noticing a sharp increase in unsolicited B2B email?

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AP: Retailers Brace for Major Change

The fate of many retailers in ‘09 will rest on how they’ve chosen to manage their balance sheets.

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What Twitter’s Simplicity Can Teach Online Retail

Fast easy-to-use systems get used more often.

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Chrome “Destination Search” Foiled For Some Retailers?

I’ve recently noticed Chrome’s “Destination Search” doesn’t work for sites with unconventional search-form HTML. Perhaps there’s a broader lesson there.

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AMZN: Ops Excellence

Amazon’s fufillment system is mind-bogglingly good. So good, I only notice it when buying elsewhere.

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Quirky Sunday Links

Quirky and wonderful.

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What Eight Hundred Billion Dollars Looks Like

My pro-rata portion of the proposed $800b stimulus plan is $2,650. Yours is, too.

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Click Volume Versus Click Profitability In Pay-Per-Click Bidding

Can you bid more than your target efficiency and make it up in volume? Often, no.

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Fraudulent Marketing

Check sign-up scams should be illegal.

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Recent Comments

  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...
  • Bryan: Excellent post, George! Now lets cross our fingers that the folks at Microsoft give us the ability to adjust bids by syndication partner...
  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.

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