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Author Archive: Alan

Free Planning Spreadsheet: How Will Do-Not-Mail Impact Your Holiday 2008 Multichannel Results

A small mathematical model to help understand the relationship between never-mails and the bottom line.

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Shop.org’s Scott Silverman & NRF’s Elizabeth Oesterle Talk About Pending Online Retail Regulation

I caught up with Scott Silverman and Elizabeth Oesterle to hear about Shop.org and the NRF’s lobbying work on behalf of online retailers.

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Effective Websites: Forwarding Email As Convenient Means To Enter Data

Two in-the-cloud apps I find really useful are TripIt and HighRise. What both apps have in common how cleverly they use email for input.

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Video: Chris Anderson And Michael Arrington On Charlie Rose

Two really interesting interviews with Chris Anderson and Michael Arrington on Charlie Rose back in March.

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AJAX for Keeping Online Retail SKU Pages Fresh IntraDay

Crazy idea for a e-comm architecture: render the whole site in static HTML each evening, with prices and quantities accurate as of when written. Then use tiny fast AJAX calls throughout the day to update only those few bytes on each page that really change.

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Why Small Businesses Should Support Open Source

If you’re benefiting from the Open Source Movement, give something back.

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ProQuo, A Ventured-Backed For-Profit Privacy Company

ProQuo is a venture-backed company hoping to profit from consumer opt-outs and opt-ins.

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Patrick Bryne: How I Screwed Up At Overstock And How Our Customers Fixed it

Notes from Overstock CEO Patrick Bryne’s excellent keynote at the Shop.org Marketing Workshop in Scottsdale.

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Ross-Simon: Slim Jim Mailers Unite

If you mail Slim Jims, check out Ross-Simon’s proposal to the USPS, and add your voice and support if you agree.

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Alfred Lin: Zappos At Break-even Through 2005, Profitable in ‘06 and ‘07

If Catalog Success accurately captured Lin’s statement — that is, if Zappo’s first six year of growth were at break-even and at not at tremendous losses — that would be astrounding.

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Google App Engine

I’m fascinated by Google’s recent announcement of Google App Engine.

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MIT “Operations Research and the Internet” Talk 30 May 2008

I’m honored to be invited back to MIT to speak on “The Business And Mathematics of Pay-Per-Click Bidding” May 30, 2008, at MIT’s Tang Center.

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NRF: Tough Economy, Cooler Weather Blamed for March Retail Sales Decline

From NRF press release today: retail industry sales for March (which exclude automobiles, gas stations, and restaurants) dipped 0.9 percent unadjusted over last year and were down 0.3 percent from the prior month.

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Secrets Of Paid Search Success From 1930s Direct Mail Wizards

I have a post on SEL hattipping the titans of direct mail for insight into paid search.

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PurchaseMatch: How GOOG Could Hit $750, or How Yahoo / Microsoft Could Best Google

Let advertisers bid a premium for clicks from users with a recent online purchase.

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Video: Customer Centric Paid Search Marketing

Providing searchers what they really want also gets retailers what they really want: more sales.

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Forrester’s Carrie Johnson: Search Is.

Forrester’s Carrie Johnson speaking on the idea, “Search Is.”

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Excellent Fast Company AOL Article: Dead Man Walking

Good FastCompany article on the downfall of the House Of AOL. Worth a read.

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Gooformics?

Anyone else find it strange Google’s keeping the affiliate piece of Performics?

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Gary Varynerchuk on Technology, Transparency, and Goodness

I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.

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March 2008 Google, Yahoo, Microsoft RKG Paid Search Market Share

March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.

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Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

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Steve Souder Speed Up Your Site Google Tech Talk Video

Here’s a video from Steve Souder speaking about site speed at Google in November.

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Improving Web Site Conversion

Be unique in your merchandising and value proposition, not on where you put your site search box. Testing and usability labs show that conversion suffers when users can’t find site elements where they expect them to be.

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Retail Mashups at Polyvore

Polyvore lets people make collages of cool products from across the web.

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Recent Comments

  • Catch Him and Keep Him: Larry, you are so right-on-the-money on this topic. My dating advice site leads to the very opt-in gateway page you...
  • Mike Moran: I will check out both of these, Alan. I never thought of using e-mail this way before I started using gootodo as my to-do list. I can...
  • Sue: Open source can definitely be a cheaper way of deploying software but smaller businesses need to make sure they either have in-house skills to...
  • Adam: Great article, good advice. Here are a few other questions, in no particular order, that you should ask if you are looking for first-class...
  • Tracy Glomski: "...we are taking business away from traditional data brokers, because when you click on data brokers and others and you take...
  • George Michie: Hi Jon, thanks for your comments and excellent question. I agree that affiliate orders driven by non-brand PPC are incremental and...
  • Jon: George - I really enjoyed your post and agree with the majority of your statements. Can you provide your point of view on affiliates that make...
  • Mike: It's about time for a service like this. I was surprised to learn jsut a few years back (when Choicepoint lost all their data)that there are...
  • Ryan Douglas: George, Thank you for the reply. Great minds do think alike, and I appreciate the citation in your recent post.
  • Alan Rimm-Kaufman: To Harry's credit, it was vanished at that particular moment in time due to a WP bug. As Geld points out, the trackback link has...
  • Geld Lenen: Harry -> Here. BetterRetail, I still buy stuff through search, even though I try to get a commission from it. My parents, friends...
  • George Michie: Hi Ryan, I don't blame you for asking, but in fact I hadn't read your post until just now. Chalk it up to great minds thinking...
  • Barry Wheeler: Sure this may be important to the "paid dating services", but how does this relate to the massive movement that is taking place with...
  • Ryan Douglas: George, I find some striking similarities to my recent blog post from the 9th... http://www.plumbersurplus.c...
  • Alan Rimm-Kaufman: "He who converts best wins" -- Amen, Chris, we're reading from the same book on that one.

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