Author Archive: Alan
Free Planning Spreadsheet: How Will Do-Not-Mail Impact Your Holiday 2008 Multichannel Results
A small mathematical model to help understand the relationship between never-mails and the bottom line.
read more...Shop.org’s Scott Silverman & NRF’s Elizabeth Oesterle Talk About Pending Online Retail Regulation
I caught up with Scott Silverman and Elizabeth Oesterle to hear about Shop.org and the NRF’s lobbying work on behalf of online retailers.
read more...Effective Websites: Forwarding Email As Convenient Means To Enter Data
Two in-the-cloud apps I find really useful are TripIt and HighRise. What both apps have in common how cleverly they use email for input.
read more...Video: Chris Anderson And Michael Arrington On Charlie Rose
Two really interesting interviews with Chris Anderson and Michael Arrington on Charlie Rose back in March.
read more...AJAX for Keeping Online Retail SKU Pages Fresh IntraDay
Crazy idea for a e-comm architecture: render the whole site in static HTML each evening, with prices and quantities accurate as of when written. Then use tiny fast AJAX calls throughout the day to update only those few bytes on each page that really change.
read more...Why Small Businesses Should Support Open Source
If you’re benefiting from the Open Source Movement, give something back.
read more...ProQuo, A Ventured-Backed For-Profit Privacy Company
ProQuo is a venture-backed company hoping to profit from consumer opt-outs and opt-ins.
read more...Patrick Bryne: How I Screwed Up At Overstock And How Our Customers Fixed it
Notes from Overstock CEO Patrick Bryne’s excellent keynote at the Shop.org Marketing Workshop in Scottsdale.
read more...Ross-Simon: Slim Jim Mailers Unite
If you mail Slim Jims, check out Ross-Simon’s proposal to the USPS, and add your voice and support if you agree.
read more...Alfred Lin: Zappos At Break-even Through 2005, Profitable in ‘06 and ‘07
If Catalog Success accurately captured Lin’s statement — that is, if Zappo’s first six year of growth were at break-even and at not at tremendous losses — that would be astrounding.
read more...Google App Engine
I’m fascinated by Google’s recent announcement of Google App Engine.
read more...MIT “Operations Research and the Internet” Talk 30 May 2008
I’m honored to be invited back to MIT to speak on “The Business And Mathematics of Pay-Per-Click Bidding” May 30, 2008, at MIT’s Tang Center.
read more...NRF: Tough Economy, Cooler Weather Blamed for March Retail Sales Decline
From NRF press release today: retail industry sales for March (which exclude automobiles, gas stations, and restaurants) dipped 0.9 percent unadjusted over last year and were down 0.3 percent from the prior month.
read more...Secrets Of Paid Search Success From 1930s Direct Mail Wizards
I have a post on SEL hattipping the titans of direct mail for insight into paid search.
read more...PurchaseMatch: How GOOG Could Hit $750, or How Yahoo / Microsoft Could Best Google
Let advertisers bid a premium for clicks from users with a recent online purchase.
read more...Video: Customer Centric Paid Search Marketing
Providing searchers what they really want also gets retailers what they really want: more sales.
read more...Forrester’s Carrie Johnson: Search Is.
Forrester’s Carrie Johnson speaking on the idea, “Search Is.”
read more...Excellent Fast Company AOL Article: Dead Man Walking
Good FastCompany article on the downfall of the House Of AOL. Worth a read.
read more...Gooformics?
Anyone else find it strange Google’s keeping the affiliate piece of Performics?
read more...Gary Varynerchuk on Technology, Transparency, and Goodness
I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.
read more...March 2008 Google, Yahoo, Microsoft RKG Paid Search Market Share
March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.
read more...Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice
Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.
read more...Steve Souder Speed Up Your Site Google Tech Talk Video
Here’s a video from Steve Souder speaking about site speed at Google in November.
read more...Improving Web Site Conversion
Be unique in your merchandising and value proposition, not on where you put your site search box. Testing and usability labs show that conversion suffers when users can’t find site elements where they expect them to be.
read more...Retail Mashups at Polyvore
Polyvore lets people make collages of cool products from across the web.
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