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A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic.  Now the tables are turned with George in the hot seat.  They discuss the future of paid search as well as current best practices.  Read the full interview here.

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  • George Michie: Thanks Adam, and your point is well taken. It is certainly worth pointing out that when the pendulum swings back to the middle the...
  • Adam Audette: Brilliant post, George. There’s something to be said for the ‘middle way’ to be sure, for dedication to what works...
  • George Michie: Billy, I’ve been predicting the death of Twitter for a long time. I try to keep those predictions to myself though, because I...
  • George Michie: Use the force, Luke, use the force! :-)
  • Siddharth Shah: Hi George, The paper chose books for a few reasons. This is what they say in the paper ” By focusing on books, we study a...
  • George Michie: Chad, thanks for the observations! Sid, the paper sounds interesting. I only read the abstract, but I wonder if they studied type of...
  • billy wolt: Hi George, this is the reason i have avoided twitter….the mob will move away soon. drop me an email, i want to pick your brain...
  • Siddharth Shah: Hi George, Your comment on retail reminded me of this paper I read a few months ago that investigated the online to offline...
  • Chad Summerhill: Hi George, sometime in my early 20’s I decided that if the mob was following something or doing something that I would be...
  • Chad Summerhill: No worries, I wouldn’t tell me either. But I’ve never been shy about asking smart people questions–has made a...
  • George Michie: Thanks Chad, I’ll answer these questions gladly…as soon as you come to work for us! :-) No question that the historical...
  • Chad Summerhill: Great post! Looks like I’ve got some work to do. Willing to share more about your bid-management predictive analytics?...
  • Chad Summerhill: Hi George, I would be honored. I’ll email you soon and we can talk about the details of the article. Thanks!
  • George Michie: Hi Chad, thanks for the link! If you’re willing to share the details I’d be delighted to do a feature at RKG Blog.
  • Chad Summerhill: Since I mentioned our in-house web analytics data warehouse earlier in the comments, I thought I would include a link to my new...

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