RKG Logo 434-978-4300
George Michie

SMN Webinar Feb 18th

Title: SMN Webinar Feb 18th
URL: http://www.rimmkaufman.com/rkgblog/2010/02/08/smn-webinar-feb-18th/
Printed: March 20, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Search Marketing Now has invited me to lead a webinar on the value and management of the long tail.

Please join us on Thursday February 18th at 1PM EST for what promises to be a lively discussion.

I plan to lay out our case for why as a rule a head-only program relying on broad match and negatives can’t compete with a well-managed head and tail.

We’ll also delineate the factors that create a more and less critical tail (snakes vs rabbits), and the mechanisms through which proper tools can be used to manage huge term lists profitably and cost effectively.

Come with hard questions!

George

If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.


Related Posts

    No related posts.

No Comments Yet

Your comment will be first!

Your Comment

Tags

RKG

Trackback

http://www.rimmkaufman.com/rkgblog/2010/02/08/smn-webinar-feb-18th/trackback/

Email Updates

Categories

Recent Comments

  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

Blog Stats

  • Posts: 948
  • Words: 451,089
  • Comments: 2,877

Administration