| Title: | 2009 Best of RKG Blog |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/14/2009-best-of-rkg-blog/ |
| Printed: | March 16, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 14, 2010
- 2 comments
For those of you who are new to RKG Blog, we thought we’d cobble together a list of what we think were our most enduring posts of 2009. We left off news posts like Mark’s — he was the first person in the industry to spot eBays migration from Yahoo to Google ads. Important post, but no longer as relevant as it was at the time.
Anyhow, we think these are as close to “must reads” as we had to offer last year. If we missed one of your favorites let us know :-)
Paid Search Practices
Why Budget Search?
Recognizing Signal and Noise in Paid Search
Bid Management
Proper tail bidding requires flexible clusters
The Folly of Position Bidding
Managing thin data
The power and pitfalls of automated bidding
Good Rules and Bad Rules in bid management
The importance of atomic bidding
“Portfolio Bidding” has more than one meaning
Analytics and Research
Multichannel Attribution and Paid Search
Impact of Geography on PPC: Online
Impact of Retail Store Presence in Paid Search
The Problems with Syndication Networks
Tracking
The Gaping Hole in Analytics Tracking Packages
Thanks so much for reading our ramblings and for the invaluable commentary. We have some good ones coming down the pipe and more research studies on the way as well.
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