Date Archive: June 2009
Bing: The Art of Buying Share
| Title: | Bing: The Art of Buying Share |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/30/bing-market-share/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 30, 2009
- 4 comments
It’s hard to buy loyalty.
read more...Ticking Timebombs in your PPC Program?
| Title: | Ticking Timebombs in your PPC Program? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/22/ppc-trademarks/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 22, 2009
- 6 comments
Could inadvertent trademark violations cost your company?
read more...Bing Shopping & PPC Ads
| Title: | Bing Shopping & PPC Ads |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/17/bing-shopping/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 17, 2009
- 6 comments
A look at how Bing Shopping (formerly MSN Shopping) integrates with paid search advertising.
read more...Quality Score: the Hype and the Reality
| Title: | Quality Score: the Hype and the Reality |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/15/quality-score/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 15, 2009
- 9 comments
Hacking through the mythology surrounding Google’s Quality Score.
read more...AdWords $20 Million Class Action Payout
| Title: | AdWords $20 Million Class Action Payout |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/12/adwords-20-million-settlement/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 12, 2009
- 2 comments
Find Out if the Settlement Applies to You.
read more...Bing: A Closer Look at the Numbers
| Title: | Bing: A Closer Look at the Numbers |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/10/bing-numbers/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 10, 2009
- 5 comments
A more careful study yields a different perspective.
read more...Bing: Bang or Bust? Some PPC Data
| Title: | Bing: Bang or Bust? Some PPC Data |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/09/bing-bang-or-bust-some-ppc-data/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 9, 2009
- 5 comments
Bing hasn’t stolen much traffic yet, but the traffic it has taken seems to be high quality and the source may surprise people.
read more...You Can’t Hunt What You Can’t See
| Title: | You Can’t Hunt What You Can’t See |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/08/javascript-tracking-holes/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 8, 2009
- 5 comments
How your PPC efforts are tracked can have a significant impact on the program’s performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.
read more...PPC Client Services: Waiters or Doctors?
| Title: | PPC Client Services: Waiters or Doctors? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/03/ppc-client-services/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 3, 2009
- 7 comments
Is the customer always right? It depends on the service.
read more...Recovery afoot? PPC Benchmarks
| Title: | Recovery afoot? PPC Benchmarks |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/01/ppc-benchmarks-2/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 1, 2009
- 4 comments
The May data is in, and while one month does not a trend make, we certainly like what we see.
read more...