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Alan Rimm-Kaufman

Monitor Your Brand Online Via RSS

Title: Monitor Your Brand Online Via RSS
URL: http://www.rimmkaufman.com/rkgblog/2009/05/29/monitor-your-brand-online-via-rss/
Printed: September 6, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Many online services provide RSS feeds for search results.

This makes it easy to monitor the web for mentions of your brand — or for mentions of your competition, or your key execs, whatever — via a RSS reader.

I use Google Reader for RSS. Here are some of the searches I’ve set up to scan blogosphere, the news wires, Technorati, and Twitter:

google-reader- searches

(click image to enlarge)

Simple, relatively comprehensive, and free!

Technorati Tags: , , , , , , , , , , ,

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