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Date Archive: May 2009

ASCII Art Adwords Worm

The worms.com ASCII wriggler gave me a chuckle.

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Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

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Offers for Whom?

Do offers work for you or against you? The answers aren’t always obvious.

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Paid Search ROI at SMX Advanced 2009

RKG will be speaking at SMX Advanced 2009 in Seattle, WA. Drop us a line if you’d like to meet up at the show.

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Paid Referrals: Smart Marketing or Corrupt Bargain?

The most powerful marketing comes from happy customers/clients spontaneously spreading the word. But increasingly vendors are saying nice things about each other for money.

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GreaseMonkey: Google Reader Gold Stars Automatically Post To Delicious

Mentioned earlier, the GreaseMonkey script which pushes starred items from Google Reader into Delicious.

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Treating Employees Like Rats

If you need carrots and sticks to get your employees to work maybe you hired the wrong people.

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GreaseMonkey: Hacking Web Apps So They Work The Way YOU Want

GreaseMonkey lets you change how other people’s web pages look and how they function — just in your own browser, of course.

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Google Trademark Policy Change

Google announced a major change in trademark policy today.

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Google Microformats Will Have Large Impact On Online Retail — Not All Good

For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.

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Google PlusBox Performance Results

Reaction to 6-months of Google AdWords’ PlusBox performance data.

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PPC Agencies: The Roots Determine the Tree

My monthly column at SEL, in case you missed it.

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Customer Loyalty: A Case Study

Customer lifetime value comes from protecting your customer’s interests.

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Yahoo Match Type Games

Yahoo seems to be following Google’s lead in broadening their notion of relevance.

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Recent Comments

  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...
  • Bryan: Excellent post, George! Now lets cross our fingers that the folks at Microsoft give us the ability to adjust bids by syndication partner...
  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.

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